Friday, April 24, 2009
Flash Game/Interactive info
Just post some comments on what you would like in the interactive info flash. I am right now working on a shooting game requested by angie and starting on the code for the drag game. I'll try to have the flash games ready by late sunday and email to angie for her approval. So I may have to present on tuesday for further feedback on the games by tuesday. Thanks for your time!
Wednesday, April 22, 2009
Press kit
I posted the cover letter, press release, and the biographies on my groups final print and web page. If anyone is bored and wants to look over them and give me any advice that would be awesome. They pasted in kind of funny on here so they are really not so spread out as they appear. Also I was wondering if we wanted to come up with a name for our entire group (like how the design studio 3 class was "it media") that way I could put that as the reference on these pieces instead of me. Let me know what you think. Thanks
Thursday, April 16, 2009
Wednesday, April 15, 2009
Tuesday, April 14, 2009
Vector Logo
We have posted on SmartClass:
1. Vector Logo -color -black -separated elements
2. Brand Guidelines
3. Joe's Mango colored background
4. Photographic Style ideas - (Do not use these actual images unless they are edited as our illustrative style)
Please contact Angie, Joe or Matt for any other elements that you may need.
1. Vector Logo -color -black -separated elements
2. Brand Guidelines
3. Joe's Mango colored background
4. Photographic Style ideas - (Do not use these actual images unless they are edited as our illustrative style)
Please contact Angie, Joe or Matt for any other elements that you may need.
Food Photographers in Denver
For Sean's video idea and Brian's ideas about the food photographer progression . . .
Matthew Klein
Ray Ng Food photographer
Justin Thornton Photography
Maybe we can contact these guys and see if they would help us out with making these videos.
Matthew Klein
Ray Ng Food photographer
Justin Thornton Photography
Maybe we can contact these guys and see if they would help us out with making these videos.
Thursday, April 9, 2009
Graphs
Hey guys, I got a dozen graphs set up for all of you to comment on. I need some input to see where I can go, and then when I can narrow down where we want to go, I'll start getting information from you all to apply to the graphs.
http://visualsystemsteam.blogspot.com/
http://visualsystemsteam.blogspot.com/
Tuesday, April 7, 2009
Image Filter Tutorial
Please adhere to these guidelines for now so that we can treat our imagery consistently. Let me know if anyone has questions or concerns about this.
Blogger sucks and doesn't want me to upload the photo... so just go to this link and download it from there.
Thursday, April 2, 2009
a few logo designs
http://visualsystemsteam.blogspot.com/2009/04/your-opinion-is-needed-again.html
Brian should be e-mailing the complete pdf of different color options. Here's just an idea of the designs. Feedback would be great!
Brian should be e-mailing the complete pdf of different color options. Here's just an idea of the designs. Feedback would be great!
Saturday, March 28, 2009
Class Schedule
Wednesday, March 25, 2009
your opinion is needed :)
http://visualsystemsteam.blogspot.com/
Hey Everyone! I hope you are all having a great break. I've uploaded some new posts to my team blog and would like to get your opinions and suggestions. There are also some great articles about using color for branding. Check those out...they are really short and interesting. I think Brian will be sending all of our different logo ideas later today or tomorrow. My favorite one is on some swag images.
Hey Everyone! I hope you are all having a great break. I've uploaded some new posts to my team blog and would like to get your opinions and suggestions. There are also some great articles about using color for branding. Check those out...they are really short and interesting. I think Brian will be sending all of our different logo ideas later today or tomorrow. My favorite one is on some swag images.
Saturday, March 21, 2009
Consume Domain?
I was just double checking the availability of consume.com, and it looks like its not actually available, even though there isn't an active site up. Any ideas on another domain name we could use, or do you think we should consider running with a different brand name?
Thursday, March 19, 2009
Wednesday, March 18, 2009
NAME POSSIBILITIES
I must not have permissions to post on the Visual Identity Systems blog either... Sorry these are a little late and a lot of them are a little lame, but I hope it will help generate some ideas.
1) Ingest This
2) E.F.F.R. (Exposing Fast Food Realities)
3) Advantage
4) Chow How
5) Fast Forward
6) Pronto Problems
7) Grease, its what's for dinner
8) F*** Fast Food
9) Sensible Sustenance
1) Ingest This
2) E.F.F.R. (Exposing Fast Food Realities)
3) Advantage
4) Chow How
5) Fast Forward
6) Pronto Problems
7) Grease, its what's for dinner
8) F*** Fast Food
9) Sensible Sustenance
Tuesday, March 17, 2009
Name Ideas
So I couldn't post on the Visual Identity Systems blog, so I'll post here. Here are my 10 name ideas:
Goal
Verve
Snitch
Classified
Clear
Know
Grasp
Digest
Take In
Activate
Goal
Verve
Snitch
Classified
Clear
Know
Grasp
Digest
Take In
Activate
Friday, March 13, 2009
HOW ARE THE DELIVERABLES YOU ARE CREATING POSITIONING AND SUBSTANTIATING BRAND?
Posted on Motion and Film's Page. Click title of post to link there.
Thursday, March 12, 2009
More research:
1.) What do they put in fast food? Is there a physical reason that people keep coming back for more?
2.) If so, are these health risks even more serious than those normally associated with fast food?
3.) Are the alternatives viable to everyone in an economic sense?
4.) How easy is it to break habits involved with what we eat?
5.) How is habit breaking marketed (i.e. stopping smoking)?
6.) Economic ramifications of fast food business decreasing slightly or dramatically given the current economic situation.
7.) Nutritional facts about all natural ingredients vs. what is used by the fast food industry.
8.) Success of industries like Food Network that provide information on alternatives to fast food.
Implementation:
1.) Campaign similar to Truth or Above the Influence that exposes people to some of the more shocking facts about fast food and obesity.
2.) Hand out a pamphlet or newsletter to people downtown or on campus full of our findings about fast food and alternatives to live healthier.
3.) Create a campaign that challenges people to go without fast food for a certain amount of time, something like “daring” them to go without fast food.
4.) 15 or 30 second TV spots that offer alternative meals that are so quick that they can be explained in this short of a time.
5.) Hold some protests in campus or mall food courts to shock people with the facts of the food that’s right in front of them.
2.) If so, are these health risks even more serious than those normally associated with fast food?
3.) Are the alternatives viable to everyone in an economic sense?
4.) How easy is it to break habits involved with what we eat?
5.) How is habit breaking marketed (i.e. stopping smoking)?
6.) Economic ramifications of fast food business decreasing slightly or dramatically given the current economic situation.
7.) Nutritional facts about all natural ingredients vs. what is used by the fast food industry.
8.) Success of industries like Food Network that provide information on alternatives to fast food.
Implementation:
1.) Campaign similar to Truth or Above the Influence that exposes people to some of the more shocking facts about fast food and obesity.
2.) Hand out a pamphlet or newsletter to people downtown or on campus full of our findings about fast food and alternatives to live healthier.
3.) Create a campaign that challenges people to go without fast food for a certain amount of time, something like “daring” them to go without fast food.
4.) 15 or 30 second TV spots that offer alternative meals that are so quick that they can be explained in this short of a time.
5.) Hold some protests in campus or mall food courts to shock people with the facts of the food that’s right in front of them.
additional research
8 additional areas of research topics:
- other easy changes to a healthier lifestyle like the example of switching to fat free or reduced fat milk.
- how many extra calories per day or week on average a fast food eater takes in compared to people that eat at home more often.
- how long it will take for the waste products from fast food restaurants to decompose from land fills. Like Styrofoam, cups, paper items.
- how much waste will be produced from fast food restaurants in the next 25 years if the trend stays the same or increases, how much effect that will have on land fills
- how restaurants can increase the quality of their food without affecting the cost too much
- the breakdown of nutrition people are getting from the most prominent fast food items. Like how much protein, fat, veggies, fruit, and breads/grains are in item like a Whopper, Big Mac, or burrito
- what initiatives can be taken to make restaurants recycle more
- how much money the long term effects of eating fast food can cost someone. i.e. heart attacks, strokes, gym memberships, etc.
5 ideas of how brand can be implemented and activated
- target parents and show them all of the health risks they are putting their child in danger of by giving them fast food and getting them hooked on it.
- show college students alternatives to eating fast food. Show them quick, cheap, and convenient ways to make meals, or places they can go for healthy food that is quick
- show moms ways to make healthy quick meals, and tell them how their food will impact their child compared to fast food. Show them all of the nutrition aspects and vitamins their kids are getting compared to the grease and fat of fast food.
- show how wasteful Americans are being right now and how a large part of that is due to fast food, and show them what it will look like in the future with all of this waste we are creating now.
- show restaurants what they can do to be more environmentally conscience and create and initiative for them to do it. Make a way for them to want to do it that out ways the added cost of going green
5 ideas that pertain to print and web (take into account our audience and media)
- websites and posters that show images of how much waste in land fills is due to fast food, & show how big the landfills will be in 25 years if the current rate persists. Maybe have an image of a landfill that people can choose to see what it will look like in different increments of time, like they can watch it grow from 10-15, 25-30, 45-50 years and so on if the rate stays the same.
- make a website with healthy, fast meals geared either towards college students or moms. It should be easy to navigate and have the food items broken up into several categories. Show them how much money they will save in the long run by eating at home, and the nutritional aspects compared to fast food.
- Have a website with images that shows the negative effects fast food is having on people’s bodies. Showing their arteries being clogged, their fat cells increasing, and the lack of good nutrients. A website where they can really see what fats food is causing.
- have a website that shows the simple changes restaurants can do to become more green, and show what people can do at home. Show the positive effects that recycling can have in the future.
- Make a website geared towards kids that creates fun characters out of nutritious foods, and shows them and their parents how to make healthy easy snacks and meals.
- other easy changes to a healthier lifestyle like the example of switching to fat free or reduced fat milk.
- how many extra calories per day or week on average a fast food eater takes in compared to people that eat at home more often.
- how long it will take for the waste products from fast food restaurants to decompose from land fills. Like Styrofoam, cups, paper items.
- how much waste will be produced from fast food restaurants in the next 25 years if the trend stays the same or increases, how much effect that will have on land fills
- how restaurants can increase the quality of their food without affecting the cost too much
- the breakdown of nutrition people are getting from the most prominent fast food items. Like how much protein, fat, veggies, fruit, and breads/grains are in item like a Whopper, Big Mac, or burrito
- what initiatives can be taken to make restaurants recycle more
- how much money the long term effects of eating fast food can cost someone. i.e. heart attacks, strokes, gym memberships, etc.
5 ideas of how brand can be implemented and activated
- target parents and show them all of the health risks they are putting their child in danger of by giving them fast food and getting them hooked on it.
- show college students alternatives to eating fast food. Show them quick, cheap, and convenient ways to make meals, or places they can go for healthy food that is quick
- show moms ways to make healthy quick meals, and tell them how their food will impact their child compared to fast food. Show them all of the nutrition aspects and vitamins their kids are getting compared to the grease and fat of fast food.
- show how wasteful Americans are being right now and how a large part of that is due to fast food, and show them what it will look like in the future with all of this waste we are creating now.
- show restaurants what they can do to be more environmentally conscience and create and initiative for them to do it. Make a way for them to want to do it that out ways the added cost of going green
5 ideas that pertain to print and web (take into account our audience and media)
- websites and posters that show images of how much waste in land fills is due to fast food, & show how big the landfills will be in 25 years if the current rate persists. Maybe have an image of a landfill that people can choose to see what it will look like in different increments of time, like they can watch it grow from 10-15, 25-30, 45-50 years and so on if the rate stays the same.
- make a website with healthy, fast meals geared either towards college students or moms. It should be easy to navigate and have the food items broken up into several categories. Show them how much money they will save in the long run by eating at home, and the nutritional aspects compared to fast food.
- Have a website with images that shows the negative effects fast food is having on people’s bodies. Showing their arteries being clogged, their fat cells increasing, and the lack of good nutrients. A website where they can really see what fats food is causing.
- have a website that shows the simple changes restaurants can do to become more green, and show what people can do at home. Show the positive effects that recycling can have in the future.
- Make a website geared towards kids that creates fun characters out of nutritious foods, and shows them and their parents how to make healthy easy snacks and meals.
More research:
1.) What do they put in fast food? Is there a physical reason that people keep coming back for more?
2.) If so, are these health risks even more serious than those normally associated with fast food?
3.) Are the alternatives viable to everyone in an economic sense?
4.) How easy is it to break habits involved with what we eat?
5.) How is habit breaking marketed (i.e. stopping smoking)?
6.) Economic ramifications of fast food business decreasing slightly or dramatically given the current economic situation.
7.) Nutritional facts about all natural ingredients vs. what is used by the fast food industry.
8.) Success of industries like Food Network that provide information on alternatives to fast food.
Implementation:
1.) Campaign similar to Truth or Above the Influence that exposes people to some of the more shocking facts about fast food and obesity.
2.) Hand out a pamphlet or newsletter to people downtown or on campus full of our findings about fast food and alternatives to live healthier.
3.) Create a campaign that challenges people to go without fast food for a certain amount of time, something like “daring” them to go without fast food.
4.) 15 or 30 second TV spots that offer alternative meals that are so quick that they can be explained in this short of a time.
5.) Hold some protests in campus or mall food courts to shock people with the facts of the food that’s right in front of them.
2.) If so, are these health risks even more serious than those normally associated with fast food?
3.) Are the alternatives viable to everyone in an economic sense?
4.) How easy is it to break habits involved with what we eat?
5.) How is habit breaking marketed (i.e. stopping smoking)?
6.) Economic ramifications of fast food business decreasing slightly or dramatically given the current economic situation.
7.) Nutritional facts about all natural ingredients vs. what is used by the fast food industry.
8.) Success of industries like Food Network that provide information on alternatives to fast food.
Implementation:
1.) Campaign similar to Truth or Above the Influence that exposes people to some of the more shocking facts about fast food and obesity.
2.) Hand out a pamphlet or newsletter to people downtown or on campus full of our findings about fast food and alternatives to live healthier.
3.) Create a campaign that challenges people to go without fast food for a certain amount of time, something like “daring” them to go without fast food.
4.) 15 or 30 second TV spots that offer alternative meals that are so quick that they can be explained in this short of a time.
5.) Hold some protests in campus or mall food courts to shock people with the facts of the food that’s right in front of them.
Liz 031209
Target Market:
Parents - Moms
Middle income ages 23-35
Suburban
young rising communities i.e. Stapleton "hip mom" overly protective.
1- families for health
focus on health issues with fast food and alternatives
with fast food and alternatives
2-Food Fence
When is it ok to cross?
about the wall we should put around fast food chains - keep children out
3-Tied in Family
promote family togetherness and healthy lifestyle
4-Predetermined choices
Are your children being brainwashed - joe camel
5-Directional food
The direction lifestyles are moving away form fast food - act like the bandwagon is already moving and they need to get on
MOTION
1-Youtube Viral study//shocking -show statistics in a funny way
2-Tv Commercial-mom channel time
3-Short film to show in between movies at the movie in the Park events for families in the summer
4-Guerrilla marketing - build outdoor sculpture of screens and attract publicity and move to different neighborhoods - can simulate it in the space C4D and video of actual neighborhood with people put a sign up so that we can video tape people loooking at something
5-iphone- marketing campaign series.
Research
1-iphone marketing
2-Guerrilla marketing
3-successful motion in this area of persuasion
4 mediums to reach market
5-Bandwagon marketing Strategy
6-Targeting Parents
7-What marketing parents respond to
8-Actual research from parents - feedback on concept
Parents - Moms
Middle income ages 23-35
Suburban
young rising communities i.e. Stapleton "hip mom" overly protective.
1- families for health
focus on health issues with fast food and alternatives
with fast food and alternatives
2-Food Fence
When is it ok to cross?
about the wall we should put around fast food chains - keep children out
3-Tied in Family
promote family togetherness and healthy lifestyle
4-Predetermined choices
Are your children being brainwashed - joe camel
5-Directional food
The direction lifestyles are moving away form fast food - act like the bandwagon is already moving and they need to get on
MOTION
1-Youtube Viral study//shocking -show statistics in a funny way
2-Tv Commercial-mom channel time
3-Short film to show in between movies at the movie in the Park events for families in the summer
4-Guerrilla marketing - build outdoor sculpture of screens and attract publicity and move to different neighborhoods - can simulate it in the space C4D and video of actual neighborhood with people put a sign up so that we can video tape people loooking at something
5-iphone- marketing campaign series.
Research
1-iphone marketing
2-Guerrilla marketing
3-successful motion in this area of persuasion
4 mediums to reach market
5-Bandwagon marketing Strategy
6-Targeting Parents
7-What marketing parents respond to
8-Actual research from parents - feedback on concept
Liz 031209
Target Market:
Parents - Moms
Middle income ages 23-35
Suburban
young rising communities i.e. Stapleton "hip mom" overly protective.
1- families for health
focus on health issues with fast food and alternatives
with fast food and alternatives
2-Food Fence
When is it ok to cross?
about the wall we should put around fast food chains - keep children out
3-Tied in Family
promote family togetherness and healthy lifestyle
4-Predetermined choices
Are your children being brainwashed - joe camel
5-Directional food
The direction lifestyles are moving away form fast food - act like the bandwagon is already moving and they need to get on
MOTION
1-Youtube Viral study//shocking -show statistics in a funny way
2-Tv Commercial-mom channel time
3-Short film to show in between movies at the movie in the Park events for families in the summer
4-Guerrilla marketing - build outdoor sculpture of screens and attract publicity and move to different neighborhoods - can simulate it in the space C4D and video of actual neighborhood with people put a sign up so that we can video tape people loooking at something
5-iphone- marketing campaign series.
Research
1-iphone marketing
2-Guerrilla marketing
3-successful motion in this area of persuasion
4 mediums to reach market
5-Bandwagon marketing Strategy
6-Targeting Parents
7-What marketing parents respond to
8-Actual research from parents - feedback on concept
Parents - Moms
Middle income ages 23-35
Suburban
young rising communities i.e. Stapleton "hip mom" overly protective.
1- families for health
focus on health issues with fast food and alternatives
with fast food and alternatives
2-Food Fence
When is it ok to cross?
about the wall we should put around fast food chains - keep children out
3-Tied in Family
promote family togetherness and healthy lifestyle
4-Predetermined choices
Are your children being brainwashed - joe camel
5-Directional food
The direction lifestyles are moving away form fast food - act like the bandwagon is already moving and they need to get on
MOTION
1-Youtube Viral study//shocking -show statistics in a funny way
2-Tv Commercial-mom channel time
3-Short film to show in between movies at the movie in the Park events for families in the summer
4-Guerrilla marketing - build outdoor sculpture of screens and attract publicity and move to different neighborhoods - can simulate it in the space C4D and video of actual neighborhood with people put a sign up so that we can video tape people loooking at something
5-iphone- marketing campaign series.
Research
1-iphone marketing
2-Guerrilla marketing
3-successful motion in this area of persuasion
4 mediums to reach market
5-Bandwagon marketing Strategy
6-Targeting Parents
7-What marketing parents respond to
8-Actual research from parents - feedback on concept
Liz 031209
Target Market:
Parents - Moms
Middle income ages 23-35
Suburban
young rising communities i.e. Stapleton "hip mom" overly protective.
1- families for health
focus on health issues with fast food and alternatives
with fast food and alternatives
2-Food Fence
When is it ok to cross?
about the wall we should put around fast food chains - keep children out
3-Tied in Family
promote family togetherness and healthy lifestyle
4-Predetermined choices
Are your children being brainwashed - joe camel
5-Directional food
The direction lifestyles are moving away form fast food - act like the bandwagon is already moving and they need to get on
MOTION
1-Youtube Viral study//shocking -show statistics in a funny way
2-Tv Commercial-mom channel time
3-Short film to show in between movies at the movie in the Park events for families in the summer
4-Guerrilla marketing - build outdoor sculpture of screens and attract publicity and move to different neighborhoods - can simulate it in the space C4D and video of actual neighborhood with people put a sign up so that we can video tape people loooking at something
5-iphone- marketing campaign series.
Research
1-iphone marketing
2-Garrilla marketing
3-successful motion in this area of persuasion
4 mediums to reach market
5-Bandwagon marketing Strategy
6-Targeting Parents
7-What marketing parents respond to
8-Actual research from parents - feedback on concept
Parents - Moms
Middle income ages 23-35
Suburban
young rising communities i.e. Stapleton "hip mom" overly protective.
1- families for health
focus on health issues with fast food and alternatives
with fast food and alternatives
2-Food Fence
When is it ok to cross?
about the wall we should put around fast food chains - keep children out
3-Tied in Family
promote family togetherness and healthy lifestyle
4-Predetermined choices
Are your children being brainwashed - joe camel
5-Directional food
The direction lifestyles are moving away form fast food - act like the bandwagon is already moving and they need to get on
MOTION
1-Youtube Viral study//shocking -show statistics in a funny way
2-Tv Commercial-mom channel time
3-Short film to show in between movies at the movie in the Park events for families in the summer
4-Guerrilla marketing - build outdoor sculpture of screens and attract publicity and move to different neighborhoods - can simulate it in the space C4D and video of actual neighborhood with people put a sign up so that we can video tape people loooking at something
5-iphone- marketing campaign series.
Research
1-iphone marketing
2-Garrilla marketing
3-successful motion in this area of persuasion
4 mediums to reach market
5-Bandwagon marketing Strategy
6-Targeting Parents
7-What marketing parents respond to
8-Actual research from parents - feedback on concept
Additional Research Needed
MORE RESEARCH NEEDED:
More research is needed in comparing campaigns such as the truth.com to McDonalds. Look into research of what exactly is in products you buy, and compare it to other everyday objects. (.ie truth advertisements comparing cigarette ingredients to rat poison.)
Although we have a decent amount of research on ways of creating a healthy lifestyle for yourself, we still need more pertaining to programs, directions to take, proven ways and methods of approach. If we are looking to take the route of creating fear, maybe we should look into health risks and the dangers of fast food.
Whomever we choose to target we need to investigate it further, because right now we really don’t have a whole lot of information for ‘Sean’ demographic, parental demographic and/or potential parents. We need more facts, figures, and statistics, how we will reach them, proven methods, etc.
Also we need to research effective methods of advertisements from billboard campaigns to television spots to websites to grassroots campaigns.
BRAND IMPLEMENTATION/ APPROACH:
I think one of our hardest parts of brand implementation is going to be getting people involved. I view this as creating a movement, a social change in the way we run our lives in terms of lifestyle choices. If we choose to make this a far-reaching campaign then we have to have consistency throughout all locations. If we hold meetings/programs there needs to be a set style. With our approach we don’t really have merchandise, products to implement our brand into.
The first way to approach our brand that comes to mind for me is taking a national viral marketing, grassroots approach. Almost like a mix of the truth campaign, meets Shepard Fairy’s “Obey” meets billboards.
Another approach we can take a scare tactic approach, by insinuating dangers and ‘truths’ within our branding that attempt to steer people away from fast food.
During our research I found an article relating Ronald McDonald to Joe Camel. I found it very interesting the comparisons made and how Joe Camel was removed to protect children and their health, but RD does the something and is still around.
Also I really like the approach that Joseph had with the reworking of the current fast food slogans. Although I’m not sure I would use some of the exact phrases he had mentioned, there is still a lot of potential there that we can exploit.
Lastly, I was thinking about a strictly college campus approach. The benefits of this is that we are now focusing our audience, but at the same time we are leaving out all the other people in this age bracket who don’t go to college. The college campus approach could incorporate seminars/meetings on healthy eating and lifestyles, poster campaigns, incentive programs, free guides/programs and free handouts.
GROUP BRAND IDEAS:
Create interstitials that give advice or facts relating to healthy living or dangers of fast food. Could be possibly implemented into a Promotional DVD
Create films in the style of truth campaigns; provide motion graphics
Viral videos that are made for YouTube
Create graphics and animation for Promotional DVD interface
Logo Animation- pending the creation of a logo.
Create a 5 minute film on the dangers of fast food and the healthy alternatives. Provide title sequence, credits, as well as transitions.
More research is needed in comparing campaigns such as the truth.com to McDonalds. Look into research of what exactly is in products you buy, and compare it to other everyday objects. (.ie truth advertisements comparing cigarette ingredients to rat poison.)
Although we have a decent amount of research on ways of creating a healthy lifestyle for yourself, we still need more pertaining to programs, directions to take, proven ways and methods of approach. If we are looking to take the route of creating fear, maybe we should look into health risks and the dangers of fast food.
Whomever we choose to target we need to investigate it further, because right now we really don’t have a whole lot of information for ‘Sean’ demographic, parental demographic and/or potential parents. We need more facts, figures, and statistics, how we will reach them, proven methods, etc.
Also we need to research effective methods of advertisements from billboard campaigns to television spots to websites to grassroots campaigns.
BRAND IMPLEMENTATION/ APPROACH:
I think one of our hardest parts of brand implementation is going to be getting people involved. I view this as creating a movement, a social change in the way we run our lives in terms of lifestyle choices. If we choose to make this a far-reaching campaign then we have to have consistency throughout all locations. If we hold meetings/programs there needs to be a set style. With our approach we don’t really have merchandise, products to implement our brand into.
The first way to approach our brand that comes to mind for me is taking a national viral marketing, grassroots approach. Almost like a mix of the truth campaign, meets Shepard Fairy’s “Obey” meets billboards.
Another approach we can take a scare tactic approach, by insinuating dangers and ‘truths’ within our branding that attempt to steer people away from fast food.
During our research I found an article relating Ronald McDonald to Joe Camel. I found it very interesting the comparisons made and how Joe Camel was removed to protect children and their health, but RD does the something and is still around.
Also I really like the approach that Joseph had with the reworking of the current fast food slogans. Although I’m not sure I would use some of the exact phrases he had mentioned, there is still a lot of potential there that we can exploit.
Lastly, I was thinking about a strictly college campus approach. The benefits of this is that we are now focusing our audience, but at the same time we are leaving out all the other people in this age bracket who don’t go to college. The college campus approach could incorporate seminars/meetings on healthy eating and lifestyles, poster campaigns, incentive programs, free guides/programs and free handouts.
GROUP BRAND IDEAS:
Create interstitials that give advice or facts relating to healthy living or dangers of fast food. Could be possibly implemented into a Promotional DVD
Create films in the style of truth campaigns; provide motion graphics
Viral videos that are made for YouTube
Create graphics and animation for Promotional DVD interface
Logo Animation- pending the creation of a logo.
Create a 5 minute film on the dangers of fast food and the healthy alternatives. Provide title sequence, credits, as well as transitions.
Additional Research
8 areas of additional research:
1. How many young parents feed children fast food.
2. The willingness of college age kids to change habbits.
3. cheap food options that take little effort and time.
4. fast food design
5. advertising costs(tv, shirts, etc.)
6. how real the "savetheburger.org" campaign is
7. fast food and new freedom(independence)
8. waste statistics and posible outcomes.
5 ideas of brand implementation:
1. t-shirts
2. serious commercials
3. sacrasm
4. imagry of consequences
5. showing positive outcomes and examples of real life people/companies doing it.
5 motion ideas:
1. tv commercials, based on truth asthetic
2. viral videos showing fast food atmosphere
3. documentary on fast food life.
4. motion piece showing trash pile up
5. make none fast food look as cool as fast food companies make their products.
1. How many young parents feed children fast food.
2. The willingness of college age kids to change habbits.
3. cheap food options that take little effort and time.
4. fast food design
5. advertising costs(tv, shirts, etc.)
6. how real the "savetheburger.org" campaign is
7. fast food and new freedom(independence)
8. waste statistics and posible outcomes.
5 ideas of brand implementation:
1. t-shirts
2. serious commercials
3. sacrasm
4. imagry of consequences
5. showing positive outcomes and examples of real life people/companies doing it.
5 motion ideas:
1. tv commercials, based on truth asthetic
2. viral videos showing fast food atmosphere
3. documentary on fast food life.
4. motion piece showing trash pile up
5. make none fast food look as cool as fast food companies make their products.
Additional Brainstorming
Erin Aggeler Print and Web 03/12/09
Areas of additional research to consider:
1) Childhood obesity linked to fast food advertising.
2) Healthy choices and alternatives.
3) Environmental effects from waste, transportation and pollutants.
4) College students and fast food habits.
5) Negative health effects from the food.
6) Fast food advertising and positioning.
7) International fast food trends.
8) Parenting and fast food.
Ideas for brand implementation:
1) Create buzz with mass protests of fast food for a day. (Campaign could be applied in all groups medium).
2) Create a “mockumentary” style campaign that appropriates familiar fast food brand ideologies.
3) If we decide on the “Mind the Waist (or Waste?)” tagline, we could play with the typography of the word to allude to both connotations. In example we could create a measurement tape squeezing effect on the midsection of the word, and maybe arrange it in front of a silhouette of a trash can or recycling bin.
4) Similar to the televised “TRUTH” campaigns that demonstrate shocking statistics through social demonstrations, we could organize a demonstration on campus in a similar fashion as the cigarette exposing campaign.
5) Advertise the dangers of eating fast food like a surgeon general’s warning label on cigarettes. Gain support to persuade the label to be required on all fast food packaging.
Ideas for print and web implementation:
1) Find compelling facts and images that illustrate the effects of fast food, combined with small, simple and probably one line type that summarizes the message.
2) Create a poll for the web that tracks trends of the viewers fast food habits and displays average results for each question, i.e. how many times a month do you eat fast food or how much money do you spend on fast food compared to groceries?
3) Produce stickers (I have a vinyl plotter and create a lot of them very cheap), handouts, buttons, and other disposable print materials in addition to the posters and web promotion.
4) Create a series of info-graphics that visually demonstrate interesting portions of our research and can be included in both print and web deliverables.
5) Build a small flash game to be included on the web that is themed fast food.
Areas of additional research to consider:
1) Childhood obesity linked to fast food advertising.
2) Healthy choices and alternatives.
3) Environmental effects from waste, transportation and pollutants.
4) College students and fast food habits.
5) Negative health effects from the food.
6) Fast food advertising and positioning.
7) International fast food trends.
8) Parenting and fast food.
Ideas for brand implementation:
1) Create buzz with mass protests of fast food for a day. (Campaign could be applied in all groups medium).
2) Create a “mockumentary” style campaign that appropriates familiar fast food brand ideologies.
3) If we decide on the “Mind the Waist (or Waste?)” tagline, we could play with the typography of the word to allude to both connotations. In example we could create a measurement tape squeezing effect on the midsection of the word, and maybe arrange it in front of a silhouette of a trash can or recycling bin.
4) Similar to the televised “TRUTH” campaigns that demonstrate shocking statistics through social demonstrations, we could organize a demonstration on campus in a similar fashion as the cigarette exposing campaign.
5) Advertise the dangers of eating fast food like a surgeon general’s warning label on cigarettes. Gain support to persuade the label to be required on all fast food packaging.
Ideas for print and web implementation:
1) Find compelling facts and images that illustrate the effects of fast food, combined with small, simple and probably one line type that summarizes the message.
2) Create a poll for the web that tracks trends of the viewers fast food habits and displays average results for each question, i.e. how many times a month do you eat fast food or how much money do you spend on fast food compared to groceries?
3) Produce stickers (I have a vinyl plotter and create a lot of them very cheap), handouts, buttons, and other disposable print materials in addition to the posters and web promotion.
4) Create a series of info-graphics that visually demonstrate interesting portions of our research and can be included in both print and web deliverables.
5) Build a small flash game to be included on the web that is themed fast food.
Tuesday, March 10, 2009
Film and Motion Consolidated Research
Living healthier:
~Work less
~Make meals at home, take food to work
~Healthier Fast Food(noodles, chipotle)
~Smaller portions
~Eat Fatty Meat(Fat doesn't make you fat, excess calories do)
~Multivitamins
~Step Programs and healthy living guides
~Tap water is cheaper and often the same quality as bottled water
Average Waste
~18,000 tons of carbon emission every year from food road traffic
~Fast food is biggest contributor of liter
~Average American throws away 1.3 lbs of scrap everyday
~Americans are the champions of trash: on average they jettison over 700kg each a year.
~Average human produces 1 ton of waste.
~On average, American households waste 14 percent of their food purchases.
~The U.S. Department of Agriculture reports that Americans throw out over 11 billion pounds of fruit and vegetables every year.
~The average restaurant produces about 8200 pounds of waste a month, over 98,000 pounds a year. About 15% of that waste is in the form of reusable materials. That means nearly 15,000 pounds of waste per month can be completely eliminated.
-------------------------
Getting rid of useless materials helps the environment and saves resources. It also lessons waste.
~67,000 lbs of waste saved by taking ink out of the napkins.
Also, reusing excess food in appropriate manners. For example using left over food to feed animals.
Reaching different demographics
Business are targeting children because they remember younger and are loyal sooner. Children also nag parents into purchasing items they wouldn't have normally bought.
Parent's are concerned with money, education, social causes, and creating quality family time. They are also concerned with what makes their family happen.
Number one food choice for school cafeteria is PIZZA (Dominos).
Companies use sponsors to reach school demographic.
Buzz marketing - using popular individuals to advertise their product.
For targeting ages 18-24, individuals are more concerned with quality rather than brand loyalty.
We take Joe Camel off the billboard because it is marketing bad products to our children, but Ronald McDonald is considered cute. How different are they in their impact, and what they're trying to get kids to do?
Differences between Slow Food and Fast Food Restaurants
http://www.thedailyplate.com
Slow Food- sit down restaurant like red robin, chili's, etc.
~Less likely to eat more during the day after eating from a slow food restaurant.
~Table service meals have more calories because they're bigger portions.
~both have more calories than eating at home.
Fries (Applebee's)
Serving Size: 1 serving; Calories: 430, Total Fat: 26g, Carbs: 43g, Protein: 4g
French Fries - Medium French Fries (McDonald's)
Serving Size: 1 medium order / 4 oz (114g); Calories: 380, Total Fat: 19g, Carbs: 48g, Protein: 4g
Steak Fries (Red Robin)
Serving Size: 1 side; Calories: 390, Total Fat: 17g, Carbs: 53g, Protein: 6g
Tag Lines
1. Save the Food
2. Food Please
3. Fast Food Poison
4. Real
~Work less
~Make meals at home, take food to work
~Healthier Fast Food(noodles, chipotle)
~Smaller portions
~Eat Fatty Meat(Fat doesn't make you fat, excess calories do)
~Multivitamins
~Step Programs and healthy living guides
~Tap water is cheaper and often the same quality as bottled water
Average Waste
~18,000 tons of carbon emission every year from food road traffic
~Fast food is biggest contributor of liter
~Average American throws away 1.3 lbs of scrap everyday
~Americans are the champions of trash: on average they jettison over 700kg each a year.
~Average human produces 1 ton of waste.
~On average, American households waste 14 percent of their food purchases.
~The U.S. Department of Agriculture reports that Americans throw out over 11 billion pounds of fruit and vegetables every year.
~The average restaurant produces about 8200 pounds of waste a month, over 98,000 pounds a year. About 15% of that waste is in the form of reusable materials. That means nearly 15,000 pounds of waste per month can be completely eliminated.
-------------------------
Getting rid of useless materials helps the environment and saves resources. It also lessons waste.
~67,000 lbs of waste saved by taking ink out of the napkins.
Also, reusing excess food in appropriate manners. For example using left over food to feed animals.
Reaching different demographics
Business are targeting children because they remember younger and are loyal sooner. Children also nag parents into purchasing items they wouldn't have normally bought.
Parent's are concerned with money, education, social causes, and creating quality family time. They are also concerned with what makes their family happen.
Number one food choice for school cafeteria is PIZZA (Dominos).
Companies use sponsors to reach school demographic.
Buzz marketing - using popular individuals to advertise their product.
For targeting ages 18-24, individuals are more concerned with quality rather than brand loyalty.
We take Joe Camel off the billboard because it is marketing bad products to our children, but Ronald McDonald is considered cute. How different are they in their impact, and what they're trying to get kids to do?
Differences between Slow Food and Fast Food Restaurants
http://www.thedailyplate.com
Slow Food- sit down restaurant like red robin, chili's, etc.
~Less likely to eat more during the day after eating from a slow food restaurant.
~Table service meals have more calories because they're bigger portions.
~both have more calories than eating at home.
Fries (Applebee's)
Serving Size: 1 serving; Calories: 430, Total Fat: 26g, Carbs: 43g, Protein: 4g
French Fries - Medium French Fries (McDonald's)
Serving Size: 1 medium order / 4 oz (114g); Calories: 380, Total Fat: 19g, Carbs: 48g, Protein: 4g
Steak Fries (Red Robin)
Serving Size: 1 side; Calories: 390, Total Fat: 17g, Carbs: 53g, Protein: 6g
Tag Lines
1. Save the Food
2. Food Please
3. Fast Food Poison
4. Real
5. Mind the Waist(or Waste)
Thursday, March 5, 2009
POLLUTION RESEARCH
Here is the presentation for pollution... so sorry i couldn't be there today, i have been dealing with an emergency the past 2 days with my dog (long story... but he is in surgery right now and hopefully should make it through) Anyways I will get in touch with my group asap to get caught up.
(click the title of this post to download the powerpoint)
(click the title of this post to download the powerpoint)
Print and Web Research
Print and Web research areas by all members:
1. Advertisement
2. Environment
3. Healthy Styles
4. Alternatives
Fast Food
1. Fast food is the term given to food that can be prepared and served very quickly.
a. The concept of ready-cooked food for sale is closely connected with urban development.
b. Nearly from its inception, fast food has been designed to be eaten "on the go", often does not require traditional cutlery, and is eaten as a finger food.
c. Providers –
i. Street vendors
ii. Gas stations/convenience stores
iii. Fast food restaurants
d. Slow food movement
i. Local restaurants
ii. Sit-down meals
2. The food is usually standardized, from the ingredients to the packaging to the employees.
a. The key to a successful franchise, according to many texts on the subject, can be expressed in a single word: uniformity
b. The organization cannot trust the individual; the individual must trust the organization. . . ." (McD’s standpoint on uniformity)
c. Customers are drawn to familiar brands by an instinct to avoid the unknown.
3. Low quality is also a characteristic of fast food.
a. Modern commercial fast food is often highly processed and prepared in an industrial fashion, i.e., on a large scale with standard ingredients and standardized cooking and production methods.
b. Bad nutritional value
i. Fried in oils which cause higher fat content in food. (Oils and Processing(Chemical Changes in Food During Processing p. 219))
ii. Oil not changed at proper intervals
iii. Oil and most other ingredients are processed
1.
c. New Trend = “Higher quality”
i. General - http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=26&entry_id=17235
ii. BK - http://www.msnbc.msn.com/id/17844064/
4. Fast food is meant for take out more than for a sit down meal.
a. …advanced computer software not only assigns food orders to various workers in order to maximize efficiency but also predicts future orders on the basis of ongoing customer flow.
b. The new software brought the "just in time" production philosophy of Japanese automobile plants to the fast-food business - a philosophy that McDonald's has renamed Made for You.
5. Employment
a. The restaurant industry is now the largest private employer in the state of Colorado - as it is in the rest of the country
b. The management no longer relies upon the talents or skills of its workers - those things are built into the operating system and machines. Jobs that have been "de-skilled" can be filled cheaply.
c. Workplace safety issues
i. The most common workplace injuries at fast-food restaurants are minor burns from the fryers, broilers and grills.
ii. Many of the features that make fast-food restaurants so convenient - such as their locations near highway offramps - also make them attractive targets for armed robbery. (Fast money too!!!)
a. The concept of ready-cooked food for sale is closely connected with urban development.
b. Nearly from its inception, fast food has been designed to be eaten "on the go", often does not require traditional cutlery, and is eaten as a finger food.
c. Providers –
i. Street vendors
ii. Gas stations/convenience stores
iii. Fast food restaurants
d. Slow food movement
i. Local restaurants
ii. Sit-down meals
2. The food is usually standardized, from the ingredients to the packaging to the employees.
a. The key to a successful franchise, according to many texts on the subject, can be expressed in a single word: uniformity
b. The organization cannot trust the individual; the individual must trust the organization. . . ." (McD’s standpoint on uniformity)
c. Customers are drawn to familiar brands by an instinct to avoid the unknown.
3. Low quality is also a characteristic of fast food.
a. Modern commercial fast food is often highly processed and prepared in an industrial fashion, i.e., on a large scale with standard ingredients and standardized cooking and production methods.
b. Bad nutritional value
i. Fried in oils which cause higher fat content in food. (Oils and Processing(Chemical Changes in Food During Processing p. 219))
ii. Oil not changed at proper intervals
iii. Oil and most other ingredients are processed
1.
c. New Trend = “Higher quality”
i. General - http://www.sfgate.com/cgi-bin/blogs/sfgate/detail?blogid=26&entry_id=17235
ii. BK - http://www.msnbc.msn.com/id/17844064/
4. Fast food is meant for take out more than for a sit down meal.
a. …advanced computer software not only assigns food orders to various workers in order to maximize efficiency but also predicts future orders on the basis of ongoing customer flow.
b. The new software brought the "just in time" production philosophy of Japanese automobile plants to the fast-food business - a philosophy that McDonald's has renamed Made for You.
5. Employment
a. The restaurant industry is now the largest private employer in the state of Colorado - as it is in the rest of the country
b. The management no longer relies upon the talents or skills of its workers - those things are built into the operating system and machines. Jobs that have been "de-skilled" can be filled cheaply.
c. Workplace safety issues
i. The most common workplace injuries at fast-food restaurants are minor burns from the fryers, broilers and grills.
ii. Many of the features that make fast-food restaurants so convenient - such as their locations near highway offramps - also make them attractive targets for armed robbery. (Fast money too!!!)
Demographics
Who goes to fast food?
Everyone goes to fast food; in fact one in four people eat a fast food meal every day. Predominantly low-income neighborhoods have an average of 2.4 fast food restaurants per square mile as opposed to 1.5 in middle-income neighborhoods. However, according to the Bureau of Labor Statistics' 2006 Consumer Expenditure Survey, the higher the income of a consumer, the more they spend on fast food. As the population increases, the number of fast food restaurants increases.
What are the effects on these demographics?
The main effects of the consumption of fast food are overall unhealthiness and obesity. The rate of the increase in obesity in America directly correlates to the growth of the fast food industry. More than half of all adults and a quarter of all children in America are considered obese. Also, the cost of fast food attributes to the demographics of who eats more fast food; the more you make, the more you buy fast food.
How do fast food companies target different demographics?
Many fast food companies have tried to target people who want to eat healthier by making campaigns that stress the availability of healthy options due to criticism of the effects of fast food. Recently, companies such as Burger King and Carl’s Jr. have aimed at young teenage and college-age men with ads that target men’s supposed need for big, meaty burgers and rich, satisfying foods.
Everyone goes to fast food; in fact one in four people eat a fast food meal every day. Predominantly low-income neighborhoods have an average of 2.4 fast food restaurants per square mile as opposed to 1.5 in middle-income neighborhoods. However, according to the Bureau of Labor Statistics' 2006 Consumer Expenditure Survey, the higher the income of a consumer, the more they spend on fast food. As the population increases, the number of fast food restaurants increases.
What are the effects on these demographics?
The main effects of the consumption of fast food are overall unhealthiness and obesity. The rate of the increase in obesity in America directly correlates to the growth of the fast food industry. More than half of all adults and a quarter of all children in America are considered obese. Also, the cost of fast food attributes to the demographics of who eats more fast food; the more you make, the more you buy fast food.
How do fast food companies target different demographics?
Many fast food companies have tried to target people who want to eat healthier by making campaigns that stress the availability of healthy options due to criticism of the effects of fast food. Recently, companies such as Burger King and Carl’s Jr. have aimed at young teenage and college-age men with ads that target men’s supposed need for big, meaty burgers and rich, satisfying foods.
Living a Healthier Lifestyle
Life-styles
Lifestyles are all about choices. Making smart choices about your eating habit is the only way to fight the negative things that come with fast food. Exercise is another facet of a healthy lifestyle but i figured for most Americans going to McDonald's JUST twice a week is a huge step. (Sean)
Strategies to Avoid Fast Foods (http://www.thelifestylecompany.com)
Certainly, not all fast food is bad. But like most things that are easy, simple, and taste good, we tend to make them more of a permanent part of our dietary patterns. Let’s face it, today’s food companies have learned what tastes good and what the American people will buy. There are, however, strategies that may help avoid the fast-food fallacy.
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Develop an Attitude
One strategy is to develop an almost “militant” attitude toward fast-food advertising and other ploys to get you to come in. Think of the advertising ploys as a way to get you to stop in, eat more, and gain more weight. Dr. Kelly Brownell of Yale University has used this strategy to help clients avoid fast-food restaurants. Think of the sales clerk—instead of asking you, “Would you like a combo,” think of him or her really asking, “Would you like more calories and more fat to eat?” Think of the sales clerk—instead of asking you, “Would you like to super-size that order,” think of him or her asking, “Would YOU like to be super-sized.” Any form of recasting advertising slogans or promotional ideas that make you angry will help you develop this attitude and avoid the fast-fat restaurants.
Plan Ahead
Make a list of those fast-food restaurants that you will absolutely avoid and others that you may patronize, provided you have planned your meal in advance. It is always a good idea to play your meal before going in and sticking with it. You can get a copy of the restaurant’s menu with nutritional values by looking on the Internet, calling the corporate headquarters, or requesting one at a restaurant location. Carefully go over the menu and determine before hand what you will order when you go in next time. Check the total calories and fat calories of your planned meal and write it down to carry with you. The next time you plan to go to a fast-food restaurant, use your list and order from it. Politely tell the clerk “No, thank you” when he or she asks you to order something larger or something that you do not have on your list.
Avoid the Meal Deals
Meal deals and super-sizing will always add more calories and fat to your meal. When was the last time you saw a “salad meal deal” or a “fruit meal deal”? The best strategy here is for you to decide what you will and will not order at a fast-food restaurant. You decide—do not let the sales clerk decide for you.
Carry Food with You
Sometimes it is difficult to totally avoid eating at a fast-food restaurant. Lunch with the guys and gals is often hard to pass up every day. For these occasions, carry fresh fruit with you to eat with your meal or for dessert. Low-fat yogurt is another option if you have a way to keep it cool. Fresh-cut vegetables are also good to carry with you to help balance out a meal at a fast-food restaurant. See if you can come up with your own list of healthy foods to carry with you for such occasions.
Summary
“Just say NO to fast food”
Cheap Alternatives to Fast Food
(http://www.bargainist.com/deals/2007/09/12-cheap-alternatives-to-fast-food/
1. Plan ahead. Many times we get fast food because we're hungry and we have no alternatives. But if you plan your day each morning (or the night before), you can figure out better alternatives. Make sure you're home during mealtimes, for example, or pack a lunch or dinner to take on the road. With a few minutes of planning, you can save some money and eat healthier.
2. Cook in bulk. Along those lines, you could take an afternoon and cook a few different foods in bulk. A big pot of soup or chili, for example, is easy to make, and you can put single-serving containers in the freezer to grab when you head out the door. With a little creativity, you could probably come up with a bunch of your favorite foods to cook in bulk.
3. Appetizers. If you're on the go and want something cheap but good, you could call your favorite restaurant and order appetizers. Often a full entree is way too much for most people to eat in one sitting, and costs way too much as well. But appetizers are often just about the right size, and cost way less.
4. Keep a cheap list. There are always a few restaurants in every area that serve good dishes for under $10. Keep a running list of those restaurants, with phone numbers, so you can order to-go while on the go. Your local paper or an Internet search are good places to start.
5. Good salads. Most restaurants serve hearty salads these days that are cheap, fast, portable and filling. They're good alternatives to less healthy fast food. Just be sure to use a low-fat dressing, as the dressing can take away the health benefits of a salad.
6. Breakfasts. In many sit-down restaurants, you can order breakfast any time of day. And that's often way less expensive than dinner, and comparable to fast-food prices. And filling as well.
7. Lunch specials. The same goes with lunch: many restaurants have specials that are light on the wallet but good for the palate. Keep these on your cheap list (see #4 above).
8. Sandwiches. Make a sandwich in the morning to take with you (they're very portable), or order one to go from a restaurant. Cheaper than a full entree, but filling and tasty.
9. Make your favorite fast food. If you get a hankerin' for a certain fast food, make it yourself. You can buy the ingredients, easily make a bunch at once, and freeze them individually for quick consumption later. Much healthier, and tastier. For a fraction of the cost. Read more.
10. Always pack snacks. Keep a bag full of snacks to take with you on the road, as they can keep hunger at bay and thus keep the need for fast food to a minimum. Fruit, cut-up veggies, nuts, trail mix, blue corn chips and salsa, dried fruit ... the possibilities are endless. If you pack snacks that need refrigeration, toss an ice pack in the bag.
11. Bring bottled water. Often what we think is hunger is actually dehydration. If you drink water, you feel less hungry. Always have a bottle of water with you on the road, along with your snacks, and keep yourself hydrated (and less hungry) all day long.
12. Grocery stores. Another great alternative to fast food is a grocery store, which contains all kinds of food that doesn't cost much but is healthier than fast food. Often grocery stores have hot or prepared food as well. Just run in, grab some fruit and a prepared sandwich with bottled water, and you're good to go.
I believe finding alternatives to eating fast food is the biggest obstacle to overcome because EVERYONE knows fast food is bad for you but continues to eat it anyway.
Community
These are pretty self explanatory but I turned them into links to the full articles:
Neighborhoods with fast food restaurants nearby have heavier individuals.
More Fast Food Makes Residents fatter.
There are also some individuals that are trying to close down some fast food places. LIKE BRIAN!!! Link here.
I also found this in regards to the environmental impact of fast food. Apparently it takes more water to make a hamburger than it does to shower daily for 6 weeks. Link
Neighborhoods with fast food restaurants nearby have heavier individuals.
More Fast Food Makes Residents fatter.
There are also some individuals that are trying to close down some fast food places. LIKE BRIAN!!! Link here.
I also found this in regards to the environmental impact of fast food. Apparently it takes more water to make a hamburger than it does to shower daily for 6 weeks. Link
Buy Local
Get healthier:
Fast food eaters were found to have higher intakes of carbohydrates, saturated fat and sugar, amongst others. The same fast food eaters consumed low amounts of nutritious foods such as fruits and non-starchy vegetables. The study found that for some of those surveyed fast food accounted for one-third of their caloric intake while containing almost no milk or fruit; two vital sources of nutrients in key food groups, (http://www.getmunch.com/about.php).
Almost 500 fast food items from McDonald's, Wendy's and Burger King and proved what many Americans may already suspect: On a chemical level, the vast majority of fast food meat derives from a single source: corn. Corn is heavily used in feedlots to fatten cows up before slaughter. U.S. meat consumption is the highest in the world. It's one and a half times higher than the next country on the list, which is Germany. (http://www.time.com/time/health/article/0,8599,1859018,00.html) They add emulsifiers, preservatives, MSG, artificial colors, trans fats, and hidden ingredients under generic labels such as spices, or natural and artificial flavors. (http://www.naturalnews.com/022194.html).
McDonald's scrambled egg breakfast include much more than eggs. Their pasteurized whole eggs have sodium acid pyrophosphate, citric acid, and monosodium phosphate (all added to preserve color), and nisin, a preservative. To top it off, the eggs are prepared with liquid margarine: liquid soybean oil, water, partially hydrogenated cottonseed and soybean oils (trans fats), salt, hydrogenated cottonseed oil (trans fat), soy lecithin, mono- and diglycerides, sodium benzoate, potassium sorbate (preservatives), artificial flavor, citric acid, vitamin A palmitate, and beta carotene (color). http://www.naturalnews.com/022194.html
Buy local products:
Every piece of chicken I've ever seen could be Tyson chicken. (http://www.time.com/time/health/article/0,8599,1859018,00.html)
McDonalds food comes from the cheapest suppliers. Florida tomato pickers converged on McDonald's Corp.'s flagship Chicago restaurant over the weekend to protest poor working conditions and wages they say have stagnated for 30 years. Tomato pickers earn about $7,500 a year, the workers' coalition said.( http://www.commondreams.org/headlines06/0404-03.htm). They also get their supplies from large suppliers like Minute Maid, Nestler, Newmans Own, Danone, Heinz, and Coca-Cola.
In Denver More than 30 locally owned restaurants have banded together to form the Denver Independent Network of Restaurants. Working with Colorado Proud and the wine board, the group created a Harvest Week celebration of local ingredients, producers and chefs. Examples are: The LoDo, Pulcinella Ristorante, and Encore.
http://www.denverpost.com/restaurants/ci_10357302
Local economy:
The study found that for every million dollars of revenue garnered by a local restaurant in San Francisco 3.74 jobs were created. For the same million in revenue earned at a chain restaurant only 2.79 jobs were created. In Chicago it was found that Local restaurants contributed 27% more per one hundred dollars of revenue earned and 22% more when broken down by square footage then a chain restaurant, (http://www.getmunch.com/about.php). The study suggests that an increase of 10% of the market share for local establishments would result in the addition of nearly $200 million and 1,300 jobs for the local community. On the other hand, a 10% increase in the market share for chains would cause a loss of nearly $200 million and 1.300 jobs to the local economy.
Fresh food:
In Littleton there is a restaurant named VIVA Napoli owned by Vittorio and Rita. They are true Italians that immigrated here and make everything by hand, where Vittorio cooks it, and Rita assembles it. The customers get to experience what hand made authentic Italian food tastes like instead of food micro waved and reheated in fast food restaurants.
http://denver.citysearch.com/profile/1818252/denver_co/vittorio_rita_viva_napoli.html
Environment:
Deforestation, excessive waste in our community's landfills, and the release of greenhouse gas caused by the decomposing paper are all symptomatic results of irresponsible food and condiment packaging by the fast food chain restaurant industry. Negative effects: the pollution caused by trucking corn, fruit and meat across multiple state lines, and shipping it across the world; the environmental destruction wrought by farmers pressured into a monoculture agriculture system; and the inherent health risk of eating a bunch of spinach from an unknown source. (http://www.getmunch.com/about.php).
Local food:
The good news is that the local foods movement has exploded in recent years, whether in the number of farmers markets, the range of supermarkets featuring food raised nearby, or the growing appeal of groups like Slow Food. Local ingredients are showing up everywhere from school cafeterias to restaurant menus.
Food transportation is among the biggest and fastest-growing sources of greenhouse gas emissions worldwide. A basic diet— some meat, grain, fruits, and vegetables— composed of imported ingredients can easily require four times the energy and emissions of an equivalent diet with ingredients from domestic sources.
-A study by the New Economics Foundation in London found that every £10 spent at a local food business is worth £25 for the local area, compared with just £14 when the same amount is spent in a supermarket.
-A “transcontinental” head of lettuce, grown in California and shipped nearly 5,000 kilometers to Washington, DC, requires about 36 times as much fossil fuel energy in transport as it provides in food energy when it arrives. By the time it gets to London, the energy consumption-tocalorie ratio jumps to 127.
-The average food item in America now travels at least 2,400 kilometers from farm to plate.
-Today, some 817 million tons of food are shipped around the planet each year, up fourfold from 200 million tons in 1961.
-The number of community supported agriculture programs (CSAs)—where members pay the farmer for regular deliveries of fruits and vegetables—has grown from one in 1985 to over 1,200 today.
-Burgerville, a chain of 39 fast food restaurants in the U.S. Pacific Northwest, features a menu nearly identical to that of McDonald’s, but buys the bulk of its ingredients from farmers in Oregon and Washington.
-In fall 2004, the New York City school district, the largest in the U.S., began to “reprocess” fourteen of its top cafeteria recipes to make them healthier, tastier, and fresher by including more ingredients grown in the Northeast.
(http://www.worldwatch.org/node/4132).
Other interesting links:
http://www.healthiergeneration.org/uploadedFiles/For_Parents/ahfg_making_better_choices_at_fast_food_restaurants.pdf
Fast food eaters were found to have higher intakes of carbohydrates, saturated fat and sugar, amongst others. The same fast food eaters consumed low amounts of nutritious foods such as fruits and non-starchy vegetables. The study found that for some of those surveyed fast food accounted for one-third of their caloric intake while containing almost no milk or fruit; two vital sources of nutrients in key food groups, (http://www.getmunch.com/about.php).
Almost 500 fast food items from McDonald's, Wendy's and Burger King and proved what many Americans may already suspect: On a chemical level, the vast majority of fast food meat derives from a single source: corn. Corn is heavily used in feedlots to fatten cows up before slaughter. U.S. meat consumption is the highest in the world. It's one and a half times higher than the next country on the list, which is Germany. (http://www.time.com/time/health/article/0,8599,1859018,00.html) They add emulsifiers, preservatives, MSG, artificial colors, trans fats, and hidden ingredients under generic labels such as spices, or natural and artificial flavors. (http://www.naturalnews.com/022194.html).
McDonald's scrambled egg breakfast include much more than eggs. Their pasteurized whole eggs have sodium acid pyrophosphate, citric acid, and monosodium phosphate (all added to preserve color), and nisin, a preservative. To top it off, the eggs are prepared with liquid margarine: liquid soybean oil, water, partially hydrogenated cottonseed and soybean oils (trans fats), salt, hydrogenated cottonseed oil (trans fat), soy lecithin, mono- and diglycerides, sodium benzoate, potassium sorbate (preservatives), artificial flavor, citric acid, vitamin A palmitate, and beta carotene (color). http://www.naturalnews.com/022194.html
Buy local products:
Every piece of chicken I've ever seen could be Tyson chicken. (http://www.time.com/time/health/article/0,8599,1859018,00.html)
McDonalds food comes from the cheapest suppliers. Florida tomato pickers converged on McDonald's Corp.'s flagship Chicago restaurant over the weekend to protest poor working conditions and wages they say have stagnated for 30 years. Tomato pickers earn about $7,500 a year, the workers' coalition said.( http://www.commondreams.org/headlines06/0404-03.htm). They also get their supplies from large suppliers like Minute Maid, Nestler, Newmans Own, Danone, Heinz, and Coca-Cola.
In Denver More than 30 locally owned restaurants have banded together to form the Denver Independent Network of Restaurants. Working with Colorado Proud and the wine board, the group created a Harvest Week celebration of local ingredients, producers and chefs. Examples are: The LoDo, Pulcinella Ristorante, and Encore.
http://www.denverpost.com/restaurants/ci_10357302
Local economy:
The study found that for every million dollars of revenue garnered by a local restaurant in San Francisco 3.74 jobs were created. For the same million in revenue earned at a chain restaurant only 2.79 jobs were created. In Chicago it was found that Local restaurants contributed 27% more per one hundred dollars of revenue earned and 22% more when broken down by square footage then a chain restaurant, (http://www.getmunch.com/about.php). The study suggests that an increase of 10% of the market share for local establishments would result in the addition of nearly $200 million and 1,300 jobs for the local community. On the other hand, a 10% increase in the market share for chains would cause a loss of nearly $200 million and 1.300 jobs to the local economy.
Fresh food:
In Littleton there is a restaurant named VIVA Napoli owned by Vittorio and Rita. They are true Italians that immigrated here and make everything by hand, where Vittorio cooks it, and Rita assembles it. The customers get to experience what hand made authentic Italian food tastes like instead of food micro waved and reheated in fast food restaurants.
http://denver.citysearch.com/profile/1818252/denver_co/vittorio_rita_viva_napoli.html
Environment:
Deforestation, excessive waste in our community's landfills, and the release of greenhouse gas caused by the decomposing paper are all symptomatic results of irresponsible food and condiment packaging by the fast food chain restaurant industry. Negative effects: the pollution caused by trucking corn, fruit and meat across multiple state lines, and shipping it across the world; the environmental destruction wrought by farmers pressured into a monoculture agriculture system; and the inherent health risk of eating a bunch of spinach from an unknown source. (http://www.getmunch.com/about.php).
Local food:
The good news is that the local foods movement has exploded in recent years, whether in the number of farmers markets, the range of supermarkets featuring food raised nearby, or the growing appeal of groups like Slow Food. Local ingredients are showing up everywhere from school cafeterias to restaurant menus.
Food transportation is among the biggest and fastest-growing sources of greenhouse gas emissions worldwide. A basic diet— some meat, grain, fruits, and vegetables— composed of imported ingredients can easily require four times the energy and emissions of an equivalent diet with ingredients from domestic sources.
-A study by the New Economics Foundation in London found that every £10 spent at a local food business is worth £25 for the local area, compared with just £14 when the same amount is spent in a supermarket.
-A “transcontinental” head of lettuce, grown in California and shipped nearly 5,000 kilometers to Washington, DC, requires about 36 times as much fossil fuel energy in transport as it provides in food energy when it arrives. By the time it gets to London, the energy consumption-tocalorie ratio jumps to 127.
-The average food item in America now travels at least 2,400 kilometers from farm to plate.
-Today, some 817 million tons of food are shipped around the planet each year, up fourfold from 200 million tons in 1961.
-The number of community supported agriculture programs (CSAs)—where members pay the farmer for regular deliveries of fruits and vegetables—has grown from one in 1985 to over 1,200 today.
-Burgerville, a chain of 39 fast food restaurants in the U.S. Pacific Northwest, features a menu nearly identical to that of McDonald’s, but buys the bulk of its ingredients from farmers in Oregon and Washington.
-In fall 2004, the New York City school district, the largest in the U.S., began to “reprocess” fourteen of its top cafeteria recipes to make them healthier, tastier, and fresher by including more ingredients grown in the Northeast.
(http://www.worldwatch.org/node/4132).
Other interesting links:
http://www.healthiergeneration.org/uploadedFiles/For_Parents/ahfg_making_better_choices_at_fast_food_restaurants.pdf
Alternatives to Fast Food
b.good "real.food.fast."
"The mission for b.good is to beat Ronald McDonald, Grimace, and Mayor McCheese at their own game by making fast food that tastes good and is good for you." http://www.bgood.com/
fresh "Great food Great life"
the fast food alternative
"FRESH doesn't just stop at trying to meet the demands of your busy schedule. We try to meet the demands of your lifestyle. Our natural and organic ingredients provide healthy fresh food that lets you enjoy the other parts of your life to the fullest. Whether you leave FRESH to go play with your kids, return to the office, or go exercise, our food lets you complete your day feeling healthy, happy, and full."
healthy stuff at fast food chains
Safeway "Ingredients for life."
- Recipes online
- Home delivery
- Tips for healthy living
I just heard the radio ad for Safeway this morning and realized how awesome their tagline is. "Indgredients for life" suggests that the food a customer buys at Safeway will be healthy while at the same time informing people that food is a part of our everyday life. Safeway can provide the important ingredients for each week.
12 Cheap Alternatives to Fast Food
What to eat instead of fast food
"The mission for b.good is to beat Ronald McDonald, Grimace, and Mayor McCheese at their own game by making fast food that tastes good and is good for you." http://www.bgood.com/
fresh "Great food Great life"
the fast food alternative
"FRESH doesn't just stop at trying to meet the demands of your busy schedule. We try to meet the demands of your lifestyle. Our natural and organic ingredients provide healthy fresh food that lets you enjoy the other parts of your life to the fullest. Whether you leave FRESH to go play with your kids, return to the office, or go exercise, our food lets you complete your day feeling healthy, happy, and full."
healthy stuff at fast food chains
- McDonald's Fruit 'n Yogurt Parfait (380 calories, 5 fat grams, just 2 of which are saturated fat). "In my wildest dreams, I never thought you'd find luscious strawberries and blueberries layered with low-fat yogurt and granola at McDonald's," she says. "As opposed to some foods that just have an absence of bad, this has a lot of things that are good for you, and it's delicious as well." She cites the calcium in yogurt, the fiber and nutrients in fruit, and fiber in granola. Order the smaller snack size, and you cut the calories in half.
- Burger King's BK Veggie Burger (330 calories, 13 fat grams, 2 of which are saturated fat). "It's the first time a major burger chain put a meatless sandwich on the menu," she says. "They deserve an enormous amount of credit for taking that step. Personally, I don't think it's the best-tasting veggie burger that's come down the pike, but once you put it between a bun with lettuce, tomato and all the other fixings, it's fine."
- Burger King Chicken Whopper Jr. (370 calories, 23 fat grams, 3 of which are saturated fat). Hurley commends the sandwich for its true grilled flavor but cautions against ordering the full-sized version, which packs 580 calories.
- Wendy's Garden Sensations (calories and fat vary). "Prior to these salads, fast food salads were iceberg lettuce with cheese on top," Hurley says. "Now Wendy's offers a base of dark leafy greens topped with interesting, high-end salad ingredients that make them more tempting."
Safeway "Ingredients for life."
- Recipes online
- Home delivery
- Tips for healthy living
I just heard the radio ad for Safeway this morning and realized how awesome their tagline is. "Indgredients for life" suggests that the food a customer buys at Safeway will be healthy while at the same time informing people that food is a part of our everyday life. Safeway can provide the important ingredients for each week.
12 Cheap Alternatives to Fast Food
What to eat instead of fast food
Defining Fast Food
What is fast food:
Inexpensive food, such as hamburgers and fried chicken, prepared and served quickly.
Fast foods are convenience foods that can be prepared and served very quickly. On average, one-fifth of the population of the USA (45 million people) eat in a fast-food restaurant each day. Although it is possible to eat nutritious fast foods, menus tend to be stacked with items high on most dietitians' ‘Avoid!’ lists.
Fast foods include salty french fries, beefburgers, fried chicken, and pizzas with a thick cheese covering. These appeal to the Western palate by being fatty, low in fibre and nutrients, but high in salt (one beefburger can contain more than 1000 milligrams of sodium). To make matters worse, they are often served with sugar-laden soft drinks or creamy milkshakes full of empty calories or fat.
Those who regularly eat fast foods should be particularly selective, moderating the intake of unhealthy options and choosing healthy options, such as salads with low-fat dressings, wholegrain buns, and skimmed milk. See also junk food.
Origin:
The pace of modern life is fast, and nowhere is it faster than in America. We want fast transportation, fast communication, fast computers, fast photos, fast music, fast repairs, and fast service from the businesses we patronize. It is from the last of these that we got fast food.
At first, it was a matter of fast service. Fountain and Fast Food Service was the title of a trade magazine, which published statements like this from 1951: "The partners have become old hands at spotting the type of conventioneer that will patronize their fast food service." Gradually service disappeared, and in 1954 we find fast food by itself in the title "Fountain and Fast Food." Incidentally, the trade magazine renamed itself Fast Food by 1960. In February of that year, the magazine noted, "Delicate scallops are really fast food...because they come ready to cook." And in July it remarked, "Fast food type restaurants do the lion's share of business for breakfast and noon meals eaten out."
The fast food revolution was a quick success throughout the land, and two decades later it was conquering the world. "The U.S. outcry against infiltration from the south is matched in vehemence by our neighbors' outcry against fast-food imperialism and the gradual Americanization of their own societies." noted the Christian Science Monitor in 1982.
Thanks to fast food, families that formerly ate home cooking now eat out or bring back take-home fast food in record numbers. Its virtue is speed, not quality. Its less than ideal nutritional value may have influenced the coining of another term twenty years later, one that also puts a four-letter epithet in front of food: junk food (1973).
Junk Food:
A high-calorie food that is low in nutritional value.
A pejorative term for food high in calories, low in nutrients and usually quick to prepare. Pasta, burgers, pizzas, fish and chips, crisps, and sweets have all at some time been classified as junk foods. Some nutritionists condemn all such foods with a zeal bordering on fanaticism; but most nutritionists believe that there are no bad foods, only bad diets. So-called junk foods can provide valuable nutrients and, if taken in moderation as part of a balanced diet, do little harm and can be of psychological benefit. Fish and chips, for example, if prepared properly to minimize the fat content, provides a nutritionally rich meal high in vitamins D and B12 as well as some minerals. There is no doubt, however, that it would be extremely difficult to design a balanced diet based exclusively on junk food since most have a high fat and salt content.
Factors contributing to labeling as junk food are:
high levels of refined sugar,
white flour,
trans fat and
saturated fat, salt, and
additives such as preservatives and coloring agents.
Others include lack of proteins, vitamins, fiber and other nutrients
Obesity
Obesity is an abnormal accumulation of body fat, usually 20% or more over an individual's ideal body weight. Obesity is associated with increased risk of illness, disability, and death.
Obesity traditionally has been defined as a weight at least 20% above the weight corresponding to the lowest death rate for individuals of a specific height, gender, and age (ideal weight). Twenty to forty percent over ideal weight is considered mildly obese; 40–100% over ideal weight is considered moderately obese; and 100% over ideal weight is considered severely, or morbidly, obese. More recent guidelines for obesity use a measurment called BMI (body mass index) which is the individual's weight multiplied by 703 and then divided by twice the height in inches. BMI of 25.9–29 is considered overweight; BMI over 30 is considered obese. Measurements and comparisons of waist and hip circumference can also provide some information regarding risk factors associated with weight. The higher the ratio, the greater the chance for weight-associated complications. Calipers can be used to measure skin-fold thickness to determine whether tissue is muscle (lean) or adipose tissue (fat).
Much concern has been generated about the increasing incidence of obesity among Americans. Some studies have noted an increase from 12% to 18% occurring between 1991 and 1998. Other studies have actually estimated that a full 50% of all Americans are overweight. The World Health Organization terms obesity a worldwide epidemic, and the diseases which can occur due to obesity are becoming increasingly prevalent.
Excessive weight can result in many serious, potentially life-threatening health problems, including hypertension, Type II diabetes mellitus (non-insulin dependent diabetes), increased risk for coronary disease, increased unexplained heart attack, hyperlipidemia, infertility, and a higher prevalence of colon, prostate, endometrial, and, possibly, breast cancer. Approximately 300, 000 deaths a year are attributed to obesity, prompting leaders in public health, such as former Surgeon General C. Everett Koop, M.D., to label obesity "the second leading cause of preventable deaths in the United States."
— Rosalyn Carson-DeWitt
Heart disease:
Heart disease is the narrowing or blockage of the arteries and vessels that provide oxygen and nutrient-rich blood to the heart. It is caused by atherosclerosis, an accumulation of fatty materials on the inner linings of arteries that restricts blood flow. When the blood flow to the heart is completely cut off, the result is a heart attack because the heart is starved of oxygen.
Diabetes 2:
Diabetes mellitus type 2 or Type 2 Diabetes (formerly called non - insulin-dependent diabetes mellitus (NIDDM), or adult-onset diabetes) is a metabolic disorder that is characterized by high blood glucose in the context of insulin resistance and relative insulin deficiency. [1] While it is often initially managed by increasing exercise and dietary modification, medications are typically needed as the disease progresses. There are currently 23.6 million people in the U.S. (8% of the population) diagnosed with diabetes[2], 90% of which are type 2.[3] With prevalence rates doubling between 1990 and 2005, CDC has characterized the increase as an epidemic.[4] Traditionally considered a disease of adults, type 2 diabetes is increasingly diagnosed in children in parallel to rising obesity rates.[5]
Unlike type 1 diabetes, there is little tendency toward ketoacidosis in type 2 diabetes, though it is not unknown. One effect that can occur is nonketonic hyperglycemia which also is quite dangerous, though it must be treated very differently. Complex and multifactorial metabolic changes very often lead to damage and function impairment of many organs, most importantly the cardiovascular system in both types. This leads to substantially increased morbidity and mortality in both Type 1 and Type 2 patients, but the two have quite different origins and treatments despite the similarity in complications.
http://www.answers.com/topic/fast-food
Children vs. Obesity: Ban Ads or Tax Junk Food?
Recent research has shown that British (and American) children are getting fatter, suggested there is a link between childhood obesity and a slew of adult ailments, and revealed that 95% of food ads aimed at children promote brands that contain unhealthy levels of fat, salt and sugar.
Therefore, argue a number of food lobbying groups, by restricting unhealthy foods advertising to children we will reduce their consumption and thus improve the health of future generations.
Heady stuff. Charlie Powell from Sustain, an alliance of campaigners for better food, claims: "Advertising is designed to exploit children's vulnerabilities." Meanwhile, Kath Dalmeny from the Food Commission says: "Junk food advertisers know that children are especially susceptible to marketing messages. They target children as young as two with toys, cartoon characters, gimmicky packaging and interactive web sites to ensure they pester their parents for the products."
http://www.brandingstrategyinsider.com/2008/10/children-vs-obesity-ban-ads-or-tax-junk-food.html
David Ogilvy On 'A Good Advertisement'
“What is a good advertisement? There are three schools of thought. The cynics hold that a good advertisement is an advertisement with a client’s OK on it. Another school accepts Raymond Rubicam’s definition, ‘The best identification of a great advertisement is that its public is not only strongly sold by it, but that both the public and the advertising world remember it for a long time as an admirable piece of work … ‘ I have produced my share of advertisements which have been remembered by the advertising world as “admirable pieces of work,” but I belong to the third school, which holds that a good advertisement is one which sells the product without drawing attention to itself. It should rivet the reader’s attention on the product. Instead of saying, ‘What a clever advertisement,” the reader says, ‘I never knew that before. I must try this product.’
12 Causes of Bad Brand Advertising
The following will likely result in bad brand advertising:
1. Design by committee
2. Opinionated reviewers and approvers who don’t understand marketing
3. Writing ads that appeal to you rather than the target consumer
4. Using flowery language that sounds good but that means nothing. (This is a common ailment of neophyte copywriters. Substance is good. Using an economy of words is good. Simple, persuasive copy is good. Fluff and filler are bad.)
5. Squeezing as many features and benefits into the ad as possible (unsophisticated advertising clients often request this)
6. Revising an emotional or metaphorical ad to make it more literal (another common ailment of unsophisticated advertising clients)
7. Focusing on reach versus frequency.
8. Assuming that business-to-business advertising is significantly different from consumer advertising (“It needs to be factual and informative, not emotional.”). Don’t forget, business decision-makers are people too. And people are ruled as much by their hearts as by their heads. Harding’s 1996 study of buyers in ten corporations demonstrated that corporate buyers overwhelmingly rely on personal and emotional reasons over rational ones in their purchase choice.
9. Jingles. Unless they are very, very good (and most are not very, very good), they will distract from the brand message.
10. Celebrity endorsements tend not to be believable
11. Making claims that your brand can’t support
And, while this may not result in bad advertising, for consistency’s sake, the following is not a good idea:
12. A new marketing manager, feeling the need to “make his or her mark” on the brand, hires a new advertising agency and creates a totally new advertising campaign (whether the old campaign was working or not)
Sponsored By: Brand Aid
http://www.brandingstrategyinsider.com/advertising/
Fast Food Restaurant
# Arby's
# Taco Casa
# McDonald's
# Hardees
# Sonic
# Chick Fil-A
# Wendy's
# Jacks
# Taco Bell
# Willy T's
# Dari Delite
# Checkers
# KFC
# Zaxby's
# Krystal
# Burger King
# Guthrie's
# Church's Chicken
# Captain D's
# Long John Silver's
Inexpensive food, such as hamburgers and fried chicken, prepared and served quickly.
Fast foods are convenience foods that can be prepared and served very quickly. On average, one-fifth of the population of the USA (45 million people) eat in a fast-food restaurant each day. Although it is possible to eat nutritious fast foods, menus tend to be stacked with items high on most dietitians' ‘Avoid!’ lists.
Fast foods include salty french fries, beefburgers, fried chicken, and pizzas with a thick cheese covering. These appeal to the Western palate by being fatty, low in fibre and nutrients, but high in salt (one beefburger can contain more than 1000 milligrams of sodium). To make matters worse, they are often served with sugar-laden soft drinks or creamy milkshakes full of empty calories or fat.
Those who regularly eat fast foods should be particularly selective, moderating the intake of unhealthy options and choosing healthy options, such as salads with low-fat dressings, wholegrain buns, and skimmed milk. See also junk food.
Origin:
The pace of modern life is fast, and nowhere is it faster than in America. We want fast transportation, fast communication, fast computers, fast photos, fast music, fast repairs, and fast service from the businesses we patronize. It is from the last of these that we got fast food.
At first, it was a matter of fast service. Fountain and Fast Food Service was the title of a trade magazine, which published statements like this from 1951: "The partners have become old hands at spotting the type of conventioneer that will patronize their fast food service." Gradually service disappeared, and in 1954 we find fast food by itself in the title "Fountain and Fast Food." Incidentally, the trade magazine renamed itself Fast Food by 1960. In February of that year, the magazine noted, "Delicate scallops are really fast food...because they come ready to cook." And in July it remarked, "Fast food type restaurants do the lion's share of business for breakfast and noon meals eaten out."
The fast food revolution was a quick success throughout the land, and two decades later it was conquering the world. "The U.S. outcry against infiltration from the south is matched in vehemence by our neighbors' outcry against fast-food imperialism and the gradual Americanization of their own societies." noted the Christian Science Monitor in 1982.
Thanks to fast food, families that formerly ate home cooking now eat out or bring back take-home fast food in record numbers. Its virtue is speed, not quality. Its less than ideal nutritional value may have influenced the coining of another term twenty years later, one that also puts a four-letter epithet in front of food: junk food (1973).
Junk Food:
A high-calorie food that is low in nutritional value.
A pejorative term for food high in calories, low in nutrients and usually quick to prepare. Pasta, burgers, pizzas, fish and chips, crisps, and sweets have all at some time been classified as junk foods. Some nutritionists condemn all such foods with a zeal bordering on fanaticism; but most nutritionists believe that there are no bad foods, only bad diets. So-called junk foods can provide valuable nutrients and, if taken in moderation as part of a balanced diet, do little harm and can be of psychological benefit. Fish and chips, for example, if prepared properly to minimize the fat content, provides a nutritionally rich meal high in vitamins D and B12 as well as some minerals. There is no doubt, however, that it would be extremely difficult to design a balanced diet based exclusively on junk food since most have a high fat and salt content.
Factors contributing to labeling as junk food are:
high levels of refined sugar,
white flour,
trans fat and
saturated fat, salt, and
additives such as preservatives and coloring agents.
Others include lack of proteins, vitamins, fiber and other nutrients
Obesity
Obesity is an abnormal accumulation of body fat, usually 20% or more over an individual's ideal body weight. Obesity is associated with increased risk of illness, disability, and death.
Obesity traditionally has been defined as a weight at least 20% above the weight corresponding to the lowest death rate for individuals of a specific height, gender, and age (ideal weight). Twenty to forty percent over ideal weight is considered mildly obese; 40–100% over ideal weight is considered moderately obese; and 100% over ideal weight is considered severely, or morbidly, obese. More recent guidelines for obesity use a measurment called BMI (body mass index) which is the individual's weight multiplied by 703 and then divided by twice the height in inches. BMI of 25.9–29 is considered overweight; BMI over 30 is considered obese. Measurements and comparisons of waist and hip circumference can also provide some information regarding risk factors associated with weight. The higher the ratio, the greater the chance for weight-associated complications. Calipers can be used to measure skin-fold thickness to determine whether tissue is muscle (lean) or adipose tissue (fat).
Much concern has been generated about the increasing incidence of obesity among Americans. Some studies have noted an increase from 12% to 18% occurring between 1991 and 1998. Other studies have actually estimated that a full 50% of all Americans are overweight. The World Health Organization terms obesity a worldwide epidemic, and the diseases which can occur due to obesity are becoming increasingly prevalent.
Excessive weight can result in many serious, potentially life-threatening health problems, including hypertension, Type II diabetes mellitus (non-insulin dependent diabetes), increased risk for coronary disease, increased unexplained heart attack, hyperlipidemia, infertility, and a higher prevalence of colon, prostate, endometrial, and, possibly, breast cancer. Approximately 300, 000 deaths a year are attributed to obesity, prompting leaders in public health, such as former Surgeon General C. Everett Koop, M.D., to label obesity "the second leading cause of preventable deaths in the United States."
— Rosalyn Carson-DeWitt
Heart disease:
Heart disease is the narrowing or blockage of the arteries and vessels that provide oxygen and nutrient-rich blood to the heart. It is caused by atherosclerosis, an accumulation of fatty materials on the inner linings of arteries that restricts blood flow. When the blood flow to the heart is completely cut off, the result is a heart attack because the heart is starved of oxygen.
Diabetes 2:
Diabetes mellitus type 2 or Type 2 Diabetes (formerly called non - insulin-dependent diabetes mellitus (NIDDM), or adult-onset diabetes) is a metabolic disorder that is characterized by high blood glucose in the context of insulin resistance and relative insulin deficiency. [1] While it is often initially managed by increasing exercise and dietary modification, medications are typically needed as the disease progresses. There are currently 23.6 million people in the U.S. (8% of the population) diagnosed with diabetes[2], 90% of which are type 2.[3] With prevalence rates doubling between 1990 and 2005, CDC has characterized the increase as an epidemic.[4] Traditionally considered a disease of adults, type 2 diabetes is increasingly diagnosed in children in parallel to rising obesity rates.[5]
Unlike type 1 diabetes, there is little tendency toward ketoacidosis in type 2 diabetes, though it is not unknown. One effect that can occur is nonketonic hyperglycemia which also is quite dangerous, though it must be treated very differently. Complex and multifactorial metabolic changes very often lead to damage and function impairment of many organs, most importantly the cardiovascular system in both types. This leads to substantially increased morbidity and mortality in both Type 1 and Type 2 patients, but the two have quite different origins and treatments despite the similarity in complications.
http://www.answers.com/topic/fast-food
Children vs. Obesity: Ban Ads or Tax Junk Food?
Recent research has shown that British (and American) children are getting fatter, suggested there is a link between childhood obesity and a slew of adult ailments, and revealed that 95% of food ads aimed at children promote brands that contain unhealthy levels of fat, salt and sugar.
Therefore, argue a number of food lobbying groups, by restricting unhealthy foods advertising to children we will reduce their consumption and thus improve the health of future generations.
Heady stuff. Charlie Powell from Sustain, an alliance of campaigners for better food, claims: "Advertising is designed to exploit children's vulnerabilities." Meanwhile, Kath Dalmeny from the Food Commission says: "Junk food advertisers know that children are especially susceptible to marketing messages. They target children as young as two with toys, cartoon characters, gimmicky packaging and interactive web sites to ensure they pester their parents for the products."
http://www.brandingstrategyinsider.com/2008/10/children-vs-obesity-ban-ads-or-tax-junk-food.html
David Ogilvy On 'A Good Advertisement'
“What is a good advertisement? There are three schools of thought. The cynics hold that a good advertisement is an advertisement with a client’s OK on it. Another school accepts Raymond Rubicam’s definition, ‘The best identification of a great advertisement is that its public is not only strongly sold by it, but that both the public and the advertising world remember it for a long time as an admirable piece of work … ‘ I have produced my share of advertisements which have been remembered by the advertising world as “admirable pieces of work,” but I belong to the third school, which holds that a good advertisement is one which sells the product without drawing attention to itself. It should rivet the reader’s attention on the product. Instead of saying, ‘What a clever advertisement,” the reader says, ‘I never knew that before. I must try this product.’
12 Causes of Bad Brand Advertising
The following will likely result in bad brand advertising:
1. Design by committee
2. Opinionated reviewers and approvers who don’t understand marketing
3. Writing ads that appeal to you rather than the target consumer
4. Using flowery language that sounds good but that means nothing. (This is a common ailment of neophyte copywriters. Substance is good. Using an economy of words is good. Simple, persuasive copy is good. Fluff and filler are bad.)
5. Squeezing as many features and benefits into the ad as possible (unsophisticated advertising clients often request this)
6. Revising an emotional or metaphorical ad to make it more literal (another common ailment of unsophisticated advertising clients)
7. Focusing on reach versus frequency.
8. Assuming that business-to-business advertising is significantly different from consumer advertising (“It needs to be factual and informative, not emotional.”). Don’t forget, business decision-makers are people too. And people are ruled as much by their hearts as by their heads. Harding’s 1996 study of buyers in ten corporations demonstrated that corporate buyers overwhelmingly rely on personal and emotional reasons over rational ones in their purchase choice.
9. Jingles. Unless they are very, very good (and most are not very, very good), they will distract from the brand message.
10. Celebrity endorsements tend not to be believable
11. Making claims that your brand can’t support
And, while this may not result in bad advertising, for consistency’s sake, the following is not a good idea:
12. A new marketing manager, feeling the need to “make his or her mark” on the brand, hires a new advertising agency and creates a totally new advertising campaign (whether the old campaign was working or not)
Sponsored By: Brand Aid
http://www.brandingstrategyinsider.com/advertising/
Fast Food Restaurant
# Arby's
# Taco Casa
# McDonald's
# Hardees
# Sonic
# Chick Fil-A
# Wendy's
# Jacks
# Taco Bell
# Willy T's
# Dari Delite
# Checkers
# KFC
# Zaxby's
# Krystal
# Burger King
# Guthrie's
# Church's Chicken
# Captain D's
# Long John Silver's
Wednesday, March 4, 2009
Competition
Fast food Marketing
is very effective. 96% of American school children can identify Ronald McDonald, 2nd only to Santa Claus. The "golden arches" have become a more recognizable symbol than the Christian cross.
Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars.
Only a generation ago 3/4 of meals consumed in America were made at home. Most meals that Americans eat today are prepared outside the home, mainly at fast-food restaurants.
The fast food industry spends $4 billion a year in advertising. Their primary targets for these ads are children and "heavy users" 18-24 year olds, primarily men, who eat fast food 4 or more times a week.
Children are targeted through alliances with popular companies, such as popular channels or cartoons and sports. Disney has connections to both McDonalds and Burger King. Fast food products are written in to Disney movies (such as George of the Jungle eating a Big Mac) and toys and promotional products are distributed in the children's meals at fast food restaurants. The primary target for these campaigns is 2-7 year old children. Alliances such as these are also designed to promote a sense of McDonalds being the consumers "trusted friend" an association often made with companies such as Disney.
Because of the success of these marketing techniques parents feel that they need to take their children to McDonalds in order to be good parents that children would love. "Purchasing something from Disney is the ultimate way to make kids happy, but it is too expensive to do on a daily basis...only McDonalds makes it easy to get a bit of Disney magic"
McDonalds has also used its brand for popular children's toys. There are McDonalds themed Barbies, video games, even theme parks. Barbie also has a Pizza hut play set.
Heavy users (18-24 year old males that eat fast food about 4+ times a week) are targeted with sexual ads (Carl's Junior is famous for this ie Paris Hilton ad pictured), del Taco did violent ads and Jack in the Box did ironic ads featuring Jack that were all very popular with this demographic.
For this demographic the convenience is a major selling point. This is due to the faster pace of the modern world. Especially for students, driving to work or school in a hurry. Drive thru fast food seems like a necessity in the minds of consumers.
Jobs
Something that may not fall under competition but that we should consider as opposition - There are approximately 2 million workers employed by the food service industry, a large percentage of which is fast food. If our goal is to put fast food out of business, we are also putting a lot of people out of jobs. It should be something we are aware of and able to answer to.One possible response to this concern would be that these jobs are substandard, providing no benefits, less than full time employment and most of the workers are young people or others providing a second or third income. Most fast food workers work in the industry for a short time (3-6 months) before moving on and a very small percentage will ever move up in the company. Even managers are unfairly treated by being classified as "executives" so that overtime hours do not have to be paid.
Pay and treatment of employees would likely go up if fast food went out of business
A high school teacher mentioned in Eric Schlosser's article believes that students have started working longer hours after school and are poorer than they were sense 1968.
People presenting our side
Fast Food Nation (book)
Discusses the history of fast food, the marketing plans and links fast food to obesity.
A movie was made based on the book
Supersize Me (documentary)
Shows the adverse effects on Morgan Spurlock when he eats nothing but McDonalds fast food for 30 days. The 32 year old gained 24 pounds, experienced mood swings, sexual dysfunction and liver damage. It took him 14 months to loose the weight.
This did in fact have an impact on McDonalds. They removed the supersized fries and beverages from their menu.
MC Spotlight
http://www.mcspotlight/org/ is an anti McDonalds website that presents news stories about McDonalds.
There are a lot of groups whose goal is general health, or fighting obesity that align with our ideas about fast food, among other things. For example:
Louie's kids is an organization that works to fight childhood obesity. And their website doesn't make my eyes bleed, which is apparently rare among these organizations.
weightconcern is an organization in the UK. The government has gotten very involved in the fast food industry's link to obesity problems.
In response to concerns many fast food restaurants have begun serving more "healthy alternatives" to their typical cuisine such as apples, juice and milk. Pictured below, apple fries available at Burger King. Basically sliced apples served in typical fry container.
Our Marketing StrategySupersize me has been successful in its campaign against fast food. We should discover why and use that in our marketing strategy. Is it exposure, the extreme nature of the film etc.
We could also use the marketing strategy of the fast food companies against them. By partnering with toy manufacturers, children's television and other child friendly companies we could get the message out to children about eating healthy home cooked food rather than fast food. If kids stop begging their parents to go to fast food, the parents will not feel pressured to go in order to make their children love them.
We should also market to parents of the children about the dangers of fast food to their children. I think that parents want to be loved, but most also want their children to lead healthy lives.
There is also the 18-24 market that is currently being advertised to by the fast food industry. These ads make their foods look exciting, tasty and sexy. Although we could use this in a way to promote our message I don't think it makes sense. I think it would be more effective to show the opposite of these commercials. Basically making it more realistic. We all know that Paris Hilton doesn't eat Carl's Junior. Maybe we could create similar commercials to the ones fast food makes to appeal to this market with overweight, or sick looking people?
Sources
This article has lots of information and research about fast food
This article is about race differences in health marketing and fast food. I didn't use it in my research but I wanted to post it for anyone who could use it for their topic.
Note from 3/3/09
Here's what I got to add:
Starting with the initial idea (credit to Mike Baker) of the Delevie cologne.
... Followed by Angie's suggestion of branding Brian Delevie with condoms??
Brainstorming (individual group)
5 ideas
-Rebranding sign companies (Re-branding Fast Signs)
-Rebranding newspapers
- - Adobe
- - CU Denver
- - Our class as a design studio
-Branding a design firm like a reality TV show (College Humor show)
Ultimatley we settled on an Anti-fast food campaign in the mold of the similar "Truth" campaign
Starting with the initial idea (credit to Mike Baker) of the Delevie cologne.
... Followed by Angie's suggestion of branding Brian Delevie with condoms??
Brainstorming (individual group)
5 ideas
-Rebranding sign companies (Re-branding Fast Signs)
-Rebranding newspapers
- - Adobe
- - CU Denver
- - Our class as a design studio
-Branding a design firm like a reality TV show (College Humor show)
Ultimatley we settled on an Anti-fast food campaign in the mold of the similar "Truth" campaign
Anti Campaigns (Past/Like Brands)
I didnt want to take up a lot of space. So I made a new page. HERE!
Print and Web
Here is the link to the print/web group's blog page.
http://finalprojectprintandweb.blogspot.com/
http://finalprojectprintandweb.blogspot.com/
Notes from 3/3/09
From Joseph:
NONE YET!!!!!!!!!!!!!!!!!!! Slacker :(
From Tanya:
I am going to start with the notes from where we decided to do the
anti-fast food campaign. Everything before that was pretty much
conflicting ideas we were throwing out.
Anti-fast food campaign in the vein of truth.org.
The benefits of not eating fast food:
health money- it is cheaper to cook food than to go to fast food
(including gas money, car maintenance etc)
Things to do by next class are:
branding strategy, research, brainstorming/ feasibility.
things to research:
extrapolate in as many ways as possible even if it falls under a
different category (there will be some overlap)
1. Demographics-
narrow down the target audience - research target
audience/demographics. Brainstorm the different ways it can be
approached and do some broad research. Who goes to fast food and what
are the effects on this demographic? How do fast food companies target
specific demographics. Age, race, economic status. People that don't
have money tend to not eat well. Either out of habit or because healthy
food is usually more expensive.
What are the alternatives that are accessible to that demographic.
2. Define our Competition-
Brands that are in existence
ie fast food agencies people pushing the opposite agenda.
Change communities
Address convenience and the price
7. Buy Local-
Environmental Concerns
Changing Communities
Economic Stimulation
8. Pollution-
Air Pollution
Pollution created by driving to and from etc.
Changing communities change pollution
9.Expense/Economic-
Costs of buying food, gas, car maintenance etc vs local restaurant or
eating at home. Walkability.
Consider Jobs lost if fast food goes under
10. Community-
Local and walkability and effects on community
11. Past/Like brands-
truth.org etc. Things that have a similar plan
12. Fast Food Research
fast food markeing and demographics
Define what is considered "fast food" Chipotle?
13. Definitions-
Determine what we mean by fast food, anti-fast food,
14. Branding Strategy Options-
Everyone is to research branding strategy options
anti-fast food campaign. Everything before that was pretty much
conflicting ideas we were throwing out.
Anti-fast food campaign in the vein of truth.org.
The benefits of not eating fast food:
health money- it is cheaper to cook food than to go to fast food
(including gas money, car maintenance etc)
Things to do by next class are:
branding strategy, research, brainstorming/ feasibility.
things to research:
extrapolate in as many ways as possible even if it falls under a
different category (there will be some overlap)
1. Demographics-
narrow down the target audience - research target
audience/demographics. Brainstorm the different ways it can be
approached and do some broad research. Who goes to fast food and what
are the effects on this demographic? How do fast food companies target
specific demographics. Age, race, economic status. People that don't
have money tend to not eat well. Either out of habit or because healthy
food is usually more expensive.
What are the alternatives that are accessible to that demographic.
2. Define our Competition-
Brands that are in existence
ie fast food agencies people pushing the opposite agenda.
3. Health Issues
4. Environmental Issues-
Buy local
Air pollution
lowering property values
5. Alternatives-
Cooking
More healthy and/or local restaurants
6. Life styles-
Do we want consumers to change or the restaurant. If we change the
consumer is it in order to change fast food.Change communities
Address convenience and the price
7. Buy Local-
Environmental Concerns
Changing Communities
Economic Stimulation
8. Pollution-
Air Pollution
Pollution created by driving to and from etc.
Changing communities change pollution
9.Expense/Economic-
Costs of buying food, gas, car maintenance etc vs local restaurant or
eating at home. Walkability.
Consider Jobs lost if fast food goes under
10. Community-
Local and walkability and effects on community
11. Past/Like brands-
truth.org etc. Things that have a similar plan
12. Fast Food Research
fast food markeing and demographics
Define what is considered "fast food" Chipotle?
13. Definitions-
Determine what we mean by fast food, anti-fast food,
14. Branding Strategy Options-
Everyone is to research branding strategy options
From Rene
3.3.09 - BRANDING PROJECT NOTES
what to consider:
is there enough range
resources
implementation
class brainstorm: group brainstorm:
adobe celestial seasonings
delevie frontier airlines|
RTD coors
design futures blackhawk
advocacy, education Denver - creative
bike share program
anti-fast food campaign
think global buy global
flip flop nation
$10 store
homeless, AA
non-for-profit
ANTI-FAST FOOD
social cause campaign
truth campaign
to research
demographics
competition
health issues
environment (alternatives)
encourage fast food companies
to be healthy or are you telling people to be healthy
go/guy local, walk
change lifestyle
expense / economic
community
definitions
brand strategy – option
research includes
brainstorm
prem. research
implications
extrapolate
TEAMS:
print + web
erin
danielle
jennifer
film + motion
sean
nikita
liz
advertising + promotion
renee
mike
tanya
visual identity + deliverables
angie
matt
joseph
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