Notes from 3/3/09

From Joseph: 

NONE YET!!!!!!!!!!!!!!!!!!!  Slacker :(

From Tanya:

I am going to start with the notes from where we decided to do the
anti-fast food campaign. Everything before that was pretty much
conflicting ideas we were throwing out.

Anti-fast food campaign in the vein of truth.org.

The benefits of not eating fast food:
health money- it is cheaper to cook food than to go to fast food
(including gas money, car maintenance etc)

Things to do by next class are:
branding strategy, research, brainstorming/ feasibility.

things to research:
extrapolate in as many ways as possible even if it falls under a
different category (there will be some overlap)

1. Demographics-
narrow down the target audience - research target
audience/demographics. Brainstorm the different ways it can be
approached and do some broad research. Who goes to fast food and what
are the effects on this demographic? How do fast food companies target
specific demographics. Age, race, economic status. People that don't
have money tend to not eat well. Either out of habit or because healthy
food is usually more expensive.
What are the alternatives that are accessible to that demographic.


2. Define our Competition-
Brands that are in existence
ie fast food agencies people pushing the opposite agenda.

3. Health Issues

4. Environmental Issues-

Buy local

Air pollution

lowering property values

5. Alternatives-

Cooking

More healthy and/or local restaurants

6. Life styles-

Do we want consumers to change or the restaurant. If we change the

consumer is it in order to change fast food.
Change communities
Address convenience and the price

7. Buy Local-
Environmental Concerns
Changing Communities
Economic Stimulation

8. Pollution-
Air Pollution
Pollution created by driving to and from etc.
Changing communities change pollution

9.Expense/Economic-
Costs of buying food, gas, car maintenance etc vs local restaurant or
eating at home. Walkability.
Consider Jobs lost if fast food goes under

10. Community-
Local and walkability and effects on community

11. Past/Like brands-
truth.org etc. Things that have a similar plan

12. Fast Food Research
fast food markeing and demographics
Define what is considered "fast food" Chipotle?

13. Definitions-
Determine what we mean by fast food, anti-fast food,

14. Branding Strategy Options-
Everyone is to research branding strategy options

From Rene

3.3.09  - BRANDING PROJECT NOTES 

what to consider:

is there enough range

resources

implementation

 
class brainstorm:    group brainstorm: 
 adobe      celestial seasonings 
 delevie      frontier airlines|

RTD      coors 
 design futures      blackhawk

advocacy, education    Denver - creative 
bike share program 
anti-fast food campaign 
think global buy global 
flip flop nation 
$10 store 
homeless, AA 
non-for-profit 

ANTI-FAST FOOD

social cause campaign

truth campaign 
 
to research

demographics

competition

health issues

environment (alternatives)

encourage fast food companies

to be healthy or are you telling people to be healthy

go/guy local, walk 

change lifestyle

expense / economic

community

definitions

brand strategy – option 
 
research includes 
             brainstorm 
             prem. research 
                               implications 
                               extrapolate 
 
 
TEAMS: 
 print + web 
  erin

danielle

jennifer 
 film + motion 
  sean

nikita 
  liz 
 advertising + promotion 
  renee

mike 
  tanya  
 visual identity + deliverables 
  angie

matt

joseph