Additional Brainstorming

Erin Aggeler Print and Web 03/12/09

Areas of additional research to consider:
1) Childhood obesity linked to fast food advertising.
2) Healthy choices and alternatives.
3) Environmental effects from waste, transportation and pollutants.
4) College students and fast food habits.
5) Negative health effects from the food.
6) Fast food advertising and positioning.
7) International fast food trends.
8) Parenting and fast food.

Ideas for brand implementation:
1) Create buzz with mass protests of fast food for a day. (Campaign could be applied in all groups medium).
2) Create a “mockumentary” style campaign that appropriates familiar fast food brand ideologies.
3) If we decide on the “Mind the Waist (or Waste?)” tagline, we could play with the typography of the word to allude to both connotations. In example we could create a measurement tape squeezing effect on the midsection of the word, and maybe arrange it in front of a silhouette of a trash can or recycling bin.
4) Similar to the televised “TRUTH” campaigns that demonstrate shocking statistics through social demonstrations, we could organize a demonstration on campus in a similar fashion as the cigarette exposing campaign.
5) Advertise the dangers of eating fast food like a surgeon general’s warning label on cigarettes. Gain support to persuade the label to be required on all fast food packaging.

Ideas for print and web implementation:
1) Find compelling facts and images that illustrate the effects of fast food, combined with small, simple and probably one line type that summarizes the message.
2) Create a poll for the web that tracks trends of the viewers fast food habits and displays average results for each question, i.e. how many times a month do you eat fast food or how much money do you spend on fast food compared to groceries?
3) Produce stickers (I have a vinyl plotter and create a lot of them very cheap), handouts, buttons, and other disposable print materials in addition to the posters and web promotion.
4) Create a series of info-graphics that visually demonstrate interesting portions of our research and can be included in both print and web deliverables.
5) Build a small flash game to be included on the web that is themed fast food.