additional research

8 additional areas of research topics:

- other easy changes to a healthier lifestyle like the example of switching to fat free or reduced fat milk.
- how many extra calories per day or week on average a fast food eater takes in compared to people that eat at home more often.
- how long it will take for the waste products from fast food restaurants to decompose from land fills. Like Styrofoam, cups, paper items.
- how much waste will be produced from fast food restaurants in the next 25 years if the trend stays the same or increases, how much effect that will have on land fills
- how restaurants can increase the quality of their food without affecting the cost too much
- the breakdown of nutrition people are getting from the most prominent fast food items. Like how much protein, fat, veggies, fruit, and breads/grains are in item like a Whopper, Big Mac, or burrito
- what initiatives can be taken to make restaurants recycle more
- how much money the long term effects of eating fast food can cost someone. i.e. heart attacks, strokes, gym memberships, etc.

5 ideas of how brand can be implemented and activated

- target parents and show them all of the health risks they are putting their child in danger of by giving them fast food and getting them hooked on it.
- show college students alternatives to eating fast food. Show them quick, cheap, and convenient ways to make meals, or places they can go for healthy food that is quick
- show moms ways to make healthy quick meals, and tell them how their food will impact their child compared to fast food. Show them all of the nutrition aspects and vitamins their kids are getting compared to the grease and fat of fast food.
- show how wasteful Americans are being right now and how a large part of that is due to fast food, and show them what it will look like in the future with all of this waste we are creating now.
- show restaurants what they can do to be more environmentally conscience and create and initiative for them to do it. Make a way for them to want to do it that out ways the added cost of going green

5 ideas that pertain to print and web (take into account our audience and media)

- websites and posters that show images of how much waste in land fills is due to fast food, & show how big the landfills will be in 25 years if the current rate persists. Maybe have an image of a landfill that people can choose to see what it will look like in different increments of time, like they can watch it grow from 10-15, 25-30, 45-50 years and so on if the rate stays the same.
- make a website with healthy, fast meals geared either towards college students or moms. It should be easy to navigate and have the food items broken up into several categories. Show them how much money they will save in the long run by eating at home, and the nutritional aspects compared to fast food.
- Have a website with images that shows the negative effects fast food is having on people’s bodies. Showing their arteries being clogged, their fat cells increasing, and the lack of good nutrients. A website where they can really see what fats food is causing.
- have a website that shows the simple changes restaurants can do to become more green, and show what people can do at home. Show the positive effects that recycling can have in the future.
- Make a website geared towards kids that creates fun characters out of nutritious foods, and shows them and their parents how to make healthy easy snacks and meals.