Liz 031209

Target Market:
Parents - Moms
Middle income ages 23-35
Suburban
young rising communities i.e. Stapleton "hip mom" overly protective.

1- families for health
focus on health issues with fast food and alternatives
with fast food and alternatives
2-Food Fence
When is it ok to cross?
about the wall we should put around fast food chains - keep children out
3-Tied in Family
promote family togetherness and healthy lifestyle
4-Predetermined choices
Are your children being brainwashed - joe camel
5-Directional food
The direction lifestyles are moving away form fast food - act like the bandwagon is already moving and they need to get on

MOTION
1-Youtube Viral study//shocking -show statistics in a funny way
2-Tv Commercial-mom channel time
3-Short film to show in between movies at the movie in the Park events for families in the summer
4-Guerrilla marketing - build outdoor sculpture of screens and attract publicity and move to different neighborhoods - can simulate it in the space C4D and video of actual neighborhood with people put a sign up so that we can video tape people loooking at something
5-iphone- marketing campaign series.

Research
1-iphone marketing
2-Guerrilla marketing
3-successful motion in this area of persuasion
4 mediums to reach market
5-Bandwagon marketing Strategy
6-Targeting Parents
7-What marketing parents respond to
8-Actual research from parents - feedback on concept