Film and Motion Consolidated Research

Living healthier:

~Work less
~Make meals at home, take food to work
~Healthier Fast Food(noodles, chipotle)
~Smaller portions
~Eat Fatty Meat(Fat doesn't make you fat, excess calories do)
~Multivitamins
~Step Programs and healthy living guides
~Tap water is cheaper and often the same quality as bottled water

Average Waste

~18,000 tons of carbon emission every year from food road traffic
~Fast food is biggest contributor of liter
~Average American throws away 1.3 lbs of scrap everyday
~Americans are the champions of trash: on average they jettison over 700kg each a year.
~Average human produces 1 ton of waste.
~On average, American households waste 14 percent of their food purchases.
~The U.S. Department of Agriculture reports that Americans throw out over 11 billion pounds of fruit and vegetables every year.
~The average restaurant produces about 8200 pounds of waste a month, over 98,000 pounds a year. About 15% of that waste is in the form of reusable materials. That means nearly 15,000 pounds of waste per month can be completely eliminated.

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Getting rid of useless materials helps the environment and saves resources. It also lessons waste.
~67,000 lbs of waste saved by taking ink out of the napkins.

Also, reusing excess food in appropriate manners. For example using left over food to feed animals.

Reaching different demographics

Business are targeting children because they remember younger and are loyal sooner. Children also nag parents into purchasing items they wouldn't have normally bought.

Parent's are concerned with money, education, social causes, and creating quality family time. They are also concerned with what makes their family happen.

Number one food choice for school cafeteria is PIZZA (Dominos).

Companies use sponsors to reach school demographic.

Buzz marketing - using popular individuals to advertise their product.

For targeting ages 18-24, individuals are more concerned with quality rather than brand loyalty.

We take Joe Camel off the billboard because it is marketing bad products to our children, but Ronald McDonald is considered cute. How different are they in their impact, and what they're trying to get kids to do?

Differences between Slow Food and Fast Food Restaurants

http://www.thedailyplate.com

Slow Food- sit down restaurant like red robin, chili's, etc.

~Less likely to eat more during the day after eating from a slow food restaurant.
~Table service meals have more calories because they're bigger portions.
~both have more calories than eating at home.

Fries (Applebee's)
Serving Size: 1 serving; Calories: 430, Total Fat: 26g, Carbs: 43g, Protein: 4g

French Fries - Medium French Fries (McDonald's)
Serving Size: 1 medium order / 4 oz (114g); Calories: 380, Total Fat: 19g, Carbs: 48g, Protein: 4g

Steak Fries (Red Robin)
Serving Size: 1 side; Calories: 390, Total Fat: 17g, Carbs: 53g, Protein: 6g


Tag Lines
1. Save the Food
2. Food Please
3. Fast Food Poison
4. Real

5. Mind the Waist(or Waste)