Additional Research

8 areas of additional research:
1. How many young parents feed children fast food.
2. The willingness of college age kids to change habbits.
3. cheap food options that take little effort and time.
4. fast food design
5. advertising costs(tv, shirts, etc.)
6. how real the "savetheburger.org" campaign is
7. fast food and new freedom(independence)
8. waste statistics and posible outcomes.

5 ideas of brand implementation:
1. t-shirts
2. serious commercials
3. sacrasm
4. imagry of consequences
5. showing positive outcomes and examples of real life people/companies doing it.

5 motion ideas:
1. tv commercials, based on truth asthetic
2. viral videos showing fast food atmosphere
3. documentary on fast food life.
4. motion piece showing trash pile up
5. make none fast food look as cool as fast food companies make their products.