More research:

1.) What do they put in fast food? Is there a physical reason that people keep coming back for more?
2.) If so, are these health risks even more serious than those normally associated with fast food?
3.) Are the alternatives viable to everyone in an economic sense?
4.) How easy is it to break habits involved with what we eat?
5.) How is habit breaking marketed (i.e. stopping smoking)?
6.) Economic ramifications of fast food business decreasing slightly or dramatically given the current economic situation.
7.) Nutritional facts about all natural ingredients vs. what is used by the fast food industry.
8.) Success of industries like Food Network that provide information on alternatives to fast food.

Implementation:
1.) Campaign similar to Truth or Above the Influence that exposes people to some of the more shocking facts about fast food and obesity.
2.) Hand out a pamphlet or newsletter to people downtown or on campus full of our findings about fast food and alternatives to live healthier.
3.) Create a campaign that challenges people to go without fast food for a certain amount of time, something like “daring” them to go without fast food.
4.) 15 or 30 second TV spots that offer alternative meals that are so quick that they can be explained in this short of a time.
5.) Hold some protests in campus or mall food courts to shock people with the facts of the food that’s right in front of them.